RENPHO · 10 hours ago
Growth Marketing Lead
Irvine, CA
Full-time
Onsite
Senior Level, Lead/Staff
$100K/yr - $100K/yr
10+ years expRenpho Corporation is a leader in the smart wellness industry, currently experiencing a hyper-growth stage. They are seeking a Growth Marketing Lead who will own the entire growth engine, turning marketing spend into measurable revenue through aggressive testing and data-driven decisions.
Consumer ElectronicsE-CommerceFitnessHealth CareInformation TechnologyWellness
Responsibilities
Own full-funnel growth performance across DTC, Amazon, and retail-support channels
Tie all initiatives directly to revenue, contribution margin, CAC, LTV, and payback period
Architect and operate a modular growth engine: traffic → conversion → retention → expansion
Continuously pressure-test channels, offers, pricing, creative, and funnels
Run high-frequency test cycles across creative, media, landing pages, and offers
Kill underperforming initiatives quickly—no sunk-cost fallacy, no politics
Leverage AI tools to accelerate creative iteration, testing velocity, and insight generation
Build repeatable workflows that outpace traditional agency or in-house models
Establish a weekly executive-level growth scorecard that shows what worked, what didn’t, and what’s next
Clearly articulate tradeoffs, bets, and ROI logic—no vanity metrics
Work tightly with Product, Sales, and Operations to align launches, positioning, and channel execution. Act as the connective tissue between demand generation and product truth
Qualification
Required
10+ years in growth or performance marketing, preferably in DTC, Amazon-first, or omni-channel consumer brands
Proven experience in growth marketing or digital marketing leadership roles with a track record of scaling user bases and revenue
Deep fluency in metrics: CTR, CVR, CAC, LTV, MER, ROAS, cohort retention
Strong analytical instincts with the ability to translate data into decisive action
Strong understanding of digital advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc
Expertise in data analytics tools such as Google Analytics, Mixpanel or similar platforms for tracking performance metrics
Excellent project management skills with the ability to coordinate multiple campaigns simultaneously under tight deadlines
Exceptional communication skills with the ability to articulate complex ideas clearly and persuasively
Familiarity with A/B testing methodologies and conversion rate optimization techniques
Hands-on experience using AI for creative generation, testing, and workflow automation
Strong cross-functional operator who can align teams without slowing momentum
Direct, clear communicator—comfortable challenging assumptions and defending decisions
Curious, adaptive, and actively experimenting with emerging platforms and tools
Benefits
401(k)
401(k) matching
Cell phone reimbursement
Dental insurance
Life insurance
Paid time off
Vision insurance
Company
RENPHO
Renpho is a health and wellness-based e-commerce service company.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase