Symmetrio · 1 month ago
Senior Director of Marketing
Symmetrio is actively recruiting for a Sr. Director of Marketing for a global start-up medical device company. This position is a strategic, results-driven leader responsible for defining and executing the U.S. commercial marketing strategy for a growing medical device portfolio, driving market adoption and revenue growth.
ConsultingHealth CareInformation TechnologyLogistics
Responsibilities
Lead and execute the U.S. marketing strategy across product launches, lifecycle management, branding, and demand generation
Develop integrated marketing plans aligned with U.S. sales objectives, revenue targets, and market expansion goals
Own positioning, messaging, and value propositions for clinical, economic, and operational stakeholders
Drive go-to-market strategies for new product introductions, including pricing, segmentation, and channel strategy
Oversee field marketing, sales enablement tools, KOL engagement, congress strategy, and clinical evidence promotion
Partner with Sales leadership to support pipeline growth, territory effectiveness, and competitive differentiation
Manage and mentor a high-performing U.S. marketing team while collaborating with global marketing counterparts
Analyze market trends, competitive intelligence, and customer insights to inform strategy and investment decisions
Ensure all marketing activities comply with regulatory, legal, and quality standards
Qualification
Required
Strategic, results-driven leader with experience in defining and executing commercial marketing strategies
Experience in the medical device industry
Proven track record of driving market adoption, brand positioning, demand generation, and revenue growth
Ability to partner closely with Sales, Product Management, Clinical, Regulatory, and Executive Leadership
Experience in developing integrated marketing plans aligned with sales objectives and revenue targets
Strong skills in positioning, messaging, and value propositions for various stakeholders
Experience in driving go-to-market strategies for new product introductions
Ability to oversee field marketing, sales enablement tools, KOL engagement, and congress strategy
Experience in managing and mentoring a marketing team
Strong analytical skills to analyze market trends, competitive intelligence, and customer insights
Knowledge of regulatory, legal, and quality standards in marketing activities