Email Marketing Manager jobs in United States
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Versapay · 7 hours ago

Email Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$100K/yr - $115K/yr
date3+ years exp

Versapay is a company that transforms accounts receivable into a competitive advantage by automating processes to improve cash flow. They are seeking a data-driven and creative Email Marketing Manager to design and execute email marketing strategies that drive customer engagement and revenue growth.

Enterprise SoftwareFinancial ServicesFinTechPaymentsSaaSSoftwareTransaction Processing
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Growth Opportunities

Responsibilities

Develop and execute a comprehensive email marketing strategy aligned with business goals
Map customer journeys and identify key touchpoints for automated and targeted communication
Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness
Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions
Promote content to attract and capture new leads
Nurture MQLs with case studies, product info, and demo offers
Create targeted campaigns to drive conversions and sales conversations
Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention
Maintain database health, develop segmentation strategies, and leverage personalization for engagement
Continuously test subject lines, copy, CTAs, send times, and design to improve performance
Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy
Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc
Partner with content, product marketing, and sales teams to ensure cohesive messaging

Qualification

Email marketing strategyMarketing automation platformsData analysisCRM experienceCopywritingHTML/CSS knowledgeSegmentation strategiesIndustry background in PaymentsCertified in HubSpotProject management

Required

3–5+ years in email marketing or automation, ideally in B2B/SaaS
Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise
Strong understanding of full marketing and sales funnels
Skilled in data analysis and trend identification
Excellent copywriting and editing focused on conversions
Organized project manager, able to handle multiple tasks independently
CRM experience (Salesforce)

Preferred

Google Analytics experience preferred
HTML/CSS knowledge for email customization highly valued
Certified in HubSpot, Marketo, or similar
Industry background in Payments, SaaS, or FinTech

Company

Versapay

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Versapay is a Fintech company offering an accounts receivable efficiency suite that simplifies the invoice-to-cash process.
dateFounded in 2006
location
Miami, Florida, USA
people-size201-500 employees
web-link
http://www.versapay.com

Funding

Current Stage
Public Company
Total Funding
$33.95M
Key Investors
National Bank of Canada
2019-12-13Acquired
2019-11-05Post Ipo Debt· $4M
2018-09-26Post Ipo Equity· $7.06M

Leadership Team

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Carey OConnor Kolaja
Chief Executive Officer, Board Member
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Ed Neumann
Chief Financial Officer
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Recent News

Payments Dive
Great Hill raises $7B fund
2025-09-10
Bank Innovation
KeyBank taps Versapay for AI-driven accounts receivable
2025-07-16
Paypers
KeyBank launches KeyTotal AR, powered by Versapay
2025-07-11
Company data provided by crunchbase