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Versapay · 4 hours ago

Email Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $115K/yr

3+ years exp

Versapay is a company that transforms accounts receivable into a competitive advantage by automating processes to improve cash flow. They are seeking a data-driven and creative Email Marketing Manager to design and execute email marketing strategies that drive customer engagement and revenue growth.

Enterprise SoftwareFinancial ServicesFinTechPaymentsSaaSSoftwareTransaction Processing

Growth Opportunities

Responsibilities

Develop and execute a comprehensive email marketing strategy aligned with business goals

Map customer journeys and identify key touchpoints for automated and targeted communication

Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness

Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions

Promote content to attract and capture new leads

Nurture MQLs with case studies, product info, and demo offers

Create targeted campaigns to drive conversions and sales conversations

Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention

Maintain database health, develop segmentation strategies, and leverage personalization for engagement

Continuously test subject lines, copy, CTAs, send times, and design to improve performance

Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy

Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc

Partner with content, product marketing, and sales teams to ensure cohesive messaging

Qualification

Email marketing strategyMarketing automation platformsData analysisCRM experienceCopywritingHTML/CSS knowledgeSegmentation strategiesIndustry background in PaymentsCertified in HubSpotProject management