Samsung Electronics · 3 hours ago
DTC e-Commerce Go to Market, Smartphones - LEAD
Plano, TX
Full-time
Onsite
Lead/Staff
8+ years expSamsung Electronics America, Inc. is a leader in mobile technologies and consumer electronics. The Lead DTC e-Commerce Go to Market role involves owning the end-to-end go-to-market strategy and execution for smartphone launches, leading cross-functional teams, and optimizing launch performance.
Consumer ElectronicsElectronicsManufacturingMobile AppsMobile Devices
Responsibilities
Own end‑to‑end GTM strategy and execution for flagship and portfolio smartphone launches, from early planning through post‑launch optimization
Translate global product and brand strategy into a market‑specific GTM plan for Samsung.com
Define launch objectives, success metrics, and trade‑offs (revenue, margin, mix, inventory, brand impact)
Lead cross‑functional launch planning across Technical Product, CX, Pricing Operations, Analytics, CRM, Supply Chain, Finance, and Legal teams
Partner and collaborate with Product Marketing and Brand Marketing organizations
Develop the integrated launch plan: target segments, value propositions, pricing & promo strategy, merchandising, buying CEJ, content, and CRM
Ensure tight alignment across all launch touchpoints and customer journeys
Own launch offer architecture (pricing, promotions, trade‑in, financing, bundles)
Balance growth, profitability, and inventory objectives through scenario planning
Partner with Finance to model outcomes and manage P&L trade‑offs
Drive launch readiness across systems, operations, and channels (site readiness, inventory allocation, merchandizing, customer support)
Run launch governance, timelines, and decision forums; identify and resolve risks early
Act as the single‑threaded owner accountable for launch execution quality
Own launch performance tracking and executive reporting
Rapidly diagnose issues and course‑correct post‑launch (offers, messaging, merchandising, inventory)
Capture and institutionalize launch learnings to improve future GTM motions
Lead through influence in a highly matrixed, global organization
Align stakeholders across functions
Qualification
Required
8–12+ years of experience in go‑to‑market, category management, or strategy
Proven ownership of complex, high‑stakes product launches (consumer electronics, smartphones, or similarly fast‑cycle consumer products strongly preferred)
Experience operating at scale within a matrixed, global organization
Strong exposure to DTC e‑commerce and omnichannel commercialization
Bachelor degree required
Hands-on advanced experience in Excel and PowerPoint
Strong command of launch KPIs and performance diagnostics
Ability to use data to prioritize actions, not just report results
Exceptional stakeholder management and influence without authority
Ability to align divergent incentives and drive decisions at speed
Clear, executive‑level communication and storytelling in a PowerPoint format
Ownership mindset; thrives under pressure and accountability
Bias to action with high standards for quality
Resilient and adaptable in ambiguous environments
Preferred
Master degree/MBA strongly preferred
Proven ownership of complex, high‑stakes product launches (consumer electronics, smartphones, or similarly fast‑cycle consumer products strongly preferred)
Experience with Tableau, ideally as a Desktop app user
Experience with Jira and Confluence
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
Company
Samsung Electronics
Samsung Electronics is a technology company that engages in consumer electronics, IT and mobile communications, and device solutions.
10001+ employees
H1B Sponsorship
Samsung Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (146)
2024 (146)
2023 (238)
2022 (170)
2021 (144)
2020 (144)
Funding
Current Stage
Public CompanyTotal Funding
$4.75BKey Investors
U.S. Department of Commerce
2024-04-15Grant· $4.75B
2023-01-10Post Ipo Equity
1975-06-11IPO
Leadership Team
Jong Hee Han
Vice Chairman & CEO
Ki Nam Kim
Vice Chairman and CEO
Recent News
2025-12-31
2025-12-30
Company data provided by crunchbase