Apply on Employer Site

MFS Investment Management · 3 days ago

Senior Strategist - Digital Technology & Enablement

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$107K/yr - $154K/yr

8+ years exp

MFS Investment Management is committed to supporting its employees and providing better outcomes for clients. The Senior Strategist – Digital Technology & Enablement will focus on building global user experiences and implementing user journey strategies to enhance digital engagement and execution for distribution.

EducationHigher EducationVenture Capital

Responsibilities

Develops, designs, and implements the web site user journey strategy using a high degree of discretion to execute site enhancements that align with distribution, digital use case sponsor, and overall business need requirements

Owns and manages global web experiences and customizations (experience audits, content gap analyses, site errors, recommendations) and manages ongoing website experiential efforts, including local and in-language sites

Optimizes site experiences using Adobe technology solutions and capabilities, delivering tailored messages, content, and experiences based on user and business needs

Lead site personalization efforts using Target and AEM components to accelerate content engagement and demand generation programs and outcomes

Utilize client insights and analytics to define, develop and maintain a comprehensive site content rotation schedule aligned with business needs, OKRs, and other go-to-market priorities

Recommend and create innovative and leading-edge experiences using Adobe website configuration tools

Lead experiential and activation planning sessions with business leaders, sales enablement, marketing channels, and other teams as needed. Documents requirements, supports implementation, and shares best practices

Work closely with the Digital Product Owners, IT, Channel Marketing, Digital Analytics, Design, Copywriters, and other teams as needed to design and build experiences that align with business objectives and use case requirements

Partner with Digital Product Owners, Technology, and Digital Publishing on the creation of new digital components supporting use case development and business objectives

Partner on Search Engine Optimization (SEO) best practices and technology improvement to ensure website content is accessibility and promotes further user engagement

Utilize Conductor, and Google Console insights to create recommendations that drive strong organic site traffic

Educate content creators and other content SMEs on how to embed SEO best practices into content creation

Conduct ongoing industry and competitor review to monitor trends, new experiences, and activation concepts

Qualification

Adobe Experience ManagerDigital marketing experienceUser journey strategyWebsite optimizationSEO best practicesUX/UI principlesAnalytical skillsProject managementCommunication skillsTeam collaborationProblem solving

Required

Bachelor's degree in digital marketing or related field (Master's degree preferred)

8-12+ years of relevant digital marketing and technology experience, including paid, owned and earned web site experience, integrated digital journey development, and website best practices deployment and execution

Solid hands-on experience optimizing and building website experiences, ideally with Adobe platforms (e.g. AEM, Target, etc.) across multiple device types (desktop, mobile, etc.)

Hands-on site website optimization experiences leveraging personalization tools, preferably Adobe Target

Strong understanding and application of UX/UI principles and strategies, user-centric design and testing, and mapping content and experiences against target persona / journey led experiences

Excellent working knowledge of CMS and web content management tools (e.g. HTML, CSS)

Familiarity with SEO monitoring tools like Google Console and Conductor (or similar platform) to inform content rotation and development recommendations

Exceptional project management and organizational skills with the ability to proactively manage / lead multiple high visibility projects and key run-the-business initiatives simultaneously

Understanding of Adobe platforms (i.e. AEM, Target, Analytics, Launch, AEP, CJA, Campaign) and capabilities

Analytical and measurement skills, identifying trends, and proactive initiative-taking using data and insights

Strong executive communication and influencing skills with a demonstrated ability to build relationships with cross-enterprise stakeholders at all levels, with keen focus on driving business impact

Prior experience working in a collaborative and team-based environment including distribution, marketing, product, creative, compliance / legal and IT

Preferred

Strong combination of digital marketing, web content / personalization strategy, and analytics skills, and working knowledge of UX principles and hands-on applied technology experience preferably within the wealth management industry

Knowledge managing experiences in both on-premises and cloud-based instances

Familiarity with content fragments for use in authoring site experiences across devices

Eager to learn and apply new Adobe capabilities that support business goals

Experience with Agile delivery projects frameworks, associated tools such as Jira, Confluence, Aha, etc

Effective written and verbal communications skills

Analytical and troubleshooting/problem solving skills

Benefits

MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k)

Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider

Education Assistance: Tuition reimbursement up to $8,000 annually

Education Assistance: Access to discounted tutors and college coaches

Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves

Choice of medical and dental plans and an and an employer contribution into the Health Savings Account

Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)

Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps

Company

MFS Investment Management

Glassdoor4.1

Massachusetts Financial Services Company is a privately owned investment manager. The firm also provides retirement planning, college It is a sub-organization of Sun Life U.S..

Founded in 1924

Boston, Massachusetts, USA

1001-5000 employees