Habit Burger & Grill · 1 month ago
Sr. Associate Brand Manager IMC Insights
Plano, TX, United States
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expHabit Burger & Grill is seeking a Senior Associate Brand Manager IMC Insights to enhance their marketing effectiveness through strategic measurement and reporting. The role involves collaborating with cross-functional teams to develop a marketing measurement framework, overseeing first-party customer data programs, and generating insights to drive data-driven decision-making.
Food and BeverageTourismTravel
Responsibilities
Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness
Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns
Identify and track key performance indicators (KPIs) and metrics to track marketing performance, such as customer acquisition, conversion rates, return on investment (ROI), cost per acquisition (CPA), and customer lifetime value (CLV)
Oversee third-party agency in the MMM process in partnership with KFC’s media team
Lead strategic first party data growth and enrichment programs that expand and extend KFC’s owned data capabilities that maximize our ability to derive insights
Provide insights and analyses related to longitudinal customer behavior to inform our brand and product strategies
Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization
Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization
Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals
Qualification
Required
Bachelor's Degree
8 years of relevant business experience or equivalent experience
Familiarity with MMM programs, marketing attribution, and performance data
Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
Demonstrated track record of strong project management skills, including ability to complete projects within tight timelines and manage multiple priorities with urgency
Demonstrated communication skills including abilities to influence and inspire others of all levels of the organization and franchise system
Preferred
Bachelor's Degree preferred but not required
Company
Habit Burger & Grill
At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-01-06Acquired
2014-11-21IPO
Leadership Team
Shannon Hennessy
Chief Executive Officer
Recent News
2026-01-14
GlobeNewswire
2026-01-06
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2025-12-15
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