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Trinity Health · 5 days ago

Director - Marketing & Communications

Fort Lauderdale, FL

Full-time

Onsite

Director/Executive

10+ years exp

Trinity Health is a large, comprehensive health system that is seeking a Director of Marketing and Communications. This role involves cultivating relationships across various stakeholders, leading marketing strategies, and ensuring alignment with the organization's strategic goals.

DeliveryHealth Care

Responsibilities

Serves as a trusted strategic partner and essential resource to key stakeholders across the organization. Transparency, accountability, closed loop communications and responsiveness are key

Will impact Holy Cross Health’s ability to attain strategic goals while providing leadership, vision and inspiration to a team of seasoned marketing and communications professionals

Sets and meets performance plan goals that are ambitious but realistic in support of organizational goals especially leveraging marketing as a key enabler of strategic growth plans

Directs, develops and leads communications strategies to ensure smooth change management and success of priority strategic initiatives across the RHM. Ensures alignment of Trinity Health and RHM communication strategies with priority strategic aims and the related timing for system-wide initiative implementation

Is a thought leader and trusted resource to educate, teach and recommend effective marketing and communications strategies

Has a strong business acumen and ensures solid processes and quality assurance methods are used throughout the Marketing team

Demonstrates customer service and support to Holy Cross Health operations leaders

Knows, understands, incorporates and demonstrates the Mission, vision and values of Trinity Health in leadership behaviors, practices and decisions

Owner, developer, and manager of the Holy Cross Health brand, ensuring the brand is based on a robust and comprehensive understanding of Holy Cross Health’s unique offerings, distinguishing characteristics and the articulation of a clear, cogent and compelling vision at a local and regional level

Proven track record in developing and achieving results via a comprehensive patient-centered marketing strategy that assists patients, providers, family members, colleagues and the general public in accessing information and engaging with the organization. Must produce and manage an integrated plan that aligns with Holy Cross Health’s strategic plan especially around growth

Develops, implements, tracks and optimizes all marketing tactics including traditional; digital, SEO and SEM; and social media, to ensure effectiveness

Experience with new product launch plans

Ensures the development and refinement of marketing objectives, promotional activities and branding, in consultation with key stakeholders, follows Holy Cross Health and Trinity Health’s goals

Utilize market research to identify trends and opportunities

Manage and leverage website and other web properties

Oversee graphic design, video and multimedia production

Integrate new marketing technology

Use analytics to prove effectiveness and ROI

Identify external resources and manage relationship with creative agencies, media channels, etc

Develops and oversees internal, external and strategic communications plans, including public and media relations, content and collateral, community events and sponsorships

Works in collaboration with service lines and human resources to establish and grow patient, provider, family member and colleague engagement

Ensures consistent messaging with internal and external stakeholders and keeps them informed of developments and services

Provides counsel and guidance to senior executives on communications strategies and change management and how they affect overall implementation, especially as it relates to implementation of strategic priorities and shared platforms

Accountable for the performance of multiple specialty areas including media relations, executive communications, social media, internal communications, brand communications and channel management. Responsible for the performance of large-scale initiatives impacting the RHM, particularly the marketing and communications functional teams

Develops strategic communications to engage critical audiences including colleagues, physicians and clinicians. Oversight of all communications channels and editorial calendars

Acts as Holy Cross Health spokesperson and source, manage and prepare others to participate in press conferences, interviews and speaking engagements

Serves as public information officer for the RHM Incident Command team (as outlined by FEMA) for crises including clinical systems failures, security breaches and others

Oversees sponsorships and events

Approves press releases, blogs and speeches

Collaborates with members of the executive leadership team to develop communications strategies and tactics and provides feedback and coaching to ensure continuous improvement

Innovates, especially in new media channels, to inspire audiences to connect with Trinity Health, share their stories and advance our Mission. Supports the development of communications strategies and tactics including tool kits, templates, messages and more, as well as channels to connect with colleagues

Maintains solid relationships with media and other communication channels

Identifies trains and counsels leaders to be visible and involved in external community relations

Qualification

Digital marketingCrisis managementBrand managementStrategic marketing plansPublic relationsWebsite managementFinancial managementInterpersonal skillsOrganizational skillsCommunication skillsTeam leadership

Required

Bachelor's degree from an accredited college or university in an appropriate discipline such as Marketing, Public Relations, Journalism, Communications or a related field required

Minimum of 10+ years of senior level experience leading a team and operating a department that includes marketing, public relations, communications and media, preferably in a health care setting

5 years of digital marketing experience

Skilled in all areas of marketing and communications including but not limited to advertising and integrated marketing campaigns, SEO and SEM, viral techniques, public and media relations, content creation and leveraging social networks and mobile apps

Crisis management experience needed

Experience in website management

Financial/budget management skills

Exceptional interpersonal, verbal and written communication, organizational and planning skills

Ability to build and sustain relationships with many internal and external constituencies, including the media, board members, executive team, service line leaders, providers and others

Executive level poise and skill sets are mandatory