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Nuvision Federal Credit Union · 4 hours ago

VP Virtual Region & Digital Growth - Full Time - Remote (AK, AZ, So.CA, FL, NV, TX, WA, WY)

United States

Full-time

Remote

Mid, Senior Level

$134K/yr - $201K/yr

7+ years exp

Nuvision Federal Credit Union is seeking a VP of Virtual Region & Digital Growth to oversee the digital member experience across all virtual touchpoints. The role involves driving growth through digital sales channels, optimizing the member journey, and leading a team to meet performance targets related to loan and deposit growth.

Banking

Responsibilities

Oversee and continually optimize the digital member journey across virtual channels (ITMs, live video, co-browsing, digital account openings, Terafina & Enable, Cunexus, etc.)

Ensure that the experience is intuitive, personalized, and aligned with branch-level service

Lead cross-functional collaboration to enhance digital touchpoints based on data-driven insights from Adobe Analytics and other sources

Manage digital sales funnels and strategies to convert digital leads into funded accounts and loans

Work with Marketing, Digital Sales, and Member Experience teams to ensure cohesive digital sales campaigns

Track and drive improvements in conversion rates, ensuring the digital journey maximizes lead-to-funding ratio

Responsible for the P&L for the Virtual Region, ensuring the budget is established and met and digital sales channels are efficiently managed

Analyze financial performance, identify cost-saving opportunities, and optimize revenue generation from digital services and product offerings

Maintain financial transparency to ensure there are no surprises with the Leadership Team

Collaborate closely with IT, Product Management, Compliance, Lending, Marketing, Analytics, Channel Experience and Risk to create, implement, and optimize digital products and services

Work with the SVP Sales and Member Experience and other senior leaders to ensure alignment between digital strategies and overall credit union goals

Develop and implement strategies to increase digital adoption rates among members

Create initiatives aimed at improving engagement with digital tools and expanding end-to-end unassisted and & minimally unassisted capabilities

Lead a team consisting of the AVP Virtual Region & E-Channel

Ensure the team is aligned, high-performing, and continually improving member experiences across digital channels

Monitors performance providing ongoing performance feedback, mentoring and coaching to direct reports, indirect reports and others as needed, and conducts performance & development conversations as well as effective performance evaluations

Responsible for establishing, monitoring, and reporting on key performance indicators in digital growth

Delivering metrics to leadership, providing analysis and recommendations for increased digital sales

Comply with all State and Federal Banking regulatory requirements, including but not limited to: BSA, Anti-Money Laundering OFAC, CIP, Financial Elder Abuse Reporting, Sexual Harassment, Information Security and privacy requirements

Completes compliance and other technical training workshops as assigned

Supports and participates in continuous improvement activities

Represents the Credit Union in a positive and professional manner

Maintains member, team members and other sensitive information with confidentiality

Treats co-workers and members with respect

Supports, participates and volunteers in credit union member community activities, member relations and events that promotes member centric experiences

Other related duties as assigned

Qualification

Digital Banking ExperienceP&L ManagementDigital Sales FunnelCross-Functional LeadershipAdobe AnalyticsFinancial AcumenDigital Strategy ImplementationRegulatory Compliance KnowledgeAnalytical SkillsTeam LeadershipCommunicationProblem SolvingPresentation SkillsMotivational SkillsSelf-StarterCollaboration Skills

Required

7-10 years progressive experience in digital banking or digital growth leadership, with a proven track record in digital transformation, sales growth, and member experience enhancement

Inclusive of 5- years decision-making and management experience and minimum 5 years FI/Banking experience

Demonstrated experience leading cross-functional teams, including digital product teams, marketing, and technology departments

Proven experience managing digital sales funnels and optimizing digital lead conversion in a financial institution

Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, and end-to-end member journey mapping

Familiarity with regulatory compliance and risk management within digital banking services

Comprehensive knowledge of consumer financial products and services, a thorough understanding of the Credit Union's member service environment and objectives, and at minimum, knowledge of the following banking compliance regulations: Regulation CC, Regulation D, Regulation DD, Regulation E (EFT) Overview, Bank Secrecy Act, Privacy Act, FFIEC, NCUA, ADA and WCAG compliance

Financial Acumen

Solid understanding of P&L management, financial performance metrics, and digital sales KPIs

Strong leadership skills, including team building, coaching, and performance management

Excellent communication and interpersonal skills, with the ability to collaborate across departments and at all levels of the organization

Familiarity with automation in digital banking and enhancing the self-service model for members

Analytical skills to evaluate performance data and provide actionable insights for optimization

Experience using digital tools like Prism, Q2, and Terafina for managing digital member experiences and interactions

Ability to design and implement digital sales strategies and measure their success

Proficiency in Microsoft Office products: Outlook, Word, PowerPoint, and Excel

Solid knowledge of Personal and Business digital banking products

Highly motivated and self-driven individual who can think strategically, operate independently, and take accountability for duties performed

Ability to motivate, influence, and collaborate with others both internally and externally

Ability to problem solve

Presentation skills and self-starter

Proven propensity to learn new technologies and skills quickly

Ability to develop and present strategic recommendations that would benefit the organization for the big picture and vision

Must be able to plan, coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion

Ability to construct, analyze and provide reports with metrics either through Excel or Prism to key management, and stakeholders

Uses dashboards, scorecards, and best practices for reporting

Excellent written and verbal communication skills

Ability to persuade and convince others in a positive manner

Preferred

Experience in a Member Centric Organization

Experience with Agile deployment methodologies

Working knowledge of Quality Control processes

Experience with Google Analytics, social media data

Experience with virtual branch operations or leading a virtual team (e.g., virtual tellers, contact center operations)

Experience in financial technology, CRM platforms, and digital sales platforms (e.g., Prism, Q2, Terafina, Cunexus)

Knowledge of member experience principles and the ability to design a seamless, cross-channel member journey

Expertise in the latest digital banking trends, including AI, machine learning, and automation in financial services

Strong understanding of P&L management, financial performance metrics, and digital sales KPIs

Knowledge of member experience principles and the ability to design a seamless, cross-channel member journey

Project management skills with the ability to lead complex, cross-functional projects

Experience with user experience (UX) principles and designing intuitive digital interfaces

Certifications related to Digital Banking, Project Management, or Financial Services (e.g., Certified Digital Banking Professional, Certified ScrumMaster, Six Sigma)

Experience working at a financial institution

Experience working for an organization with a regional model including some matrix reporting structure

Membership in relevant industry organizations such as CUNA, The Digital Banking Association, American Bankers Association (ABA), or other professional banking or digital banking groups