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Responsive · 6 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

4+ years exp

Responsive is a leading provider of Strategic Response Management SaaS solutions, serving over 2,000 customers including major corporations like Google and Microsoft. The Product Marketing Manager will drive messaging, positioning, and enablement for the platform, collaborating across teams to launch new products and enhance market leadership.

Artificial Intelligence (AI)Cloud ManagementCRMKnowledge ManagementMachine LearningSaaSSales AutomationSoftware

Growth Opportunities

Responsibilities

Turn Product Innovation into Market Momentum

Drive marquee launches that bring new offerings to market with clarity and impact

Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value

Shape the Roadmap

Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field

Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the intersection of market needs, business goals, and product direction

Craft Stories that Set Responsive Apart

Translate complex product capabilities into compelling narratives that reach and resonate with target audiences

Harness Market and Buyer Intelligence

Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation

Equip the Front Lines to Shine

Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams

Put AI To Work

Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings