Campaignium · 5 months ago
Senior Digital Advertising Specialist
Campaignium is a company focused on crafting impactful advertising campaigns to drive growth. They are seeking a Senior Digital Advertising Specialist to lead strategic advertising initiatives across various platforms, optimize performance, and drive measurable results in a fast-paced e-commerce environment.
AdvertisingContent MarketingDigital MarketingMarketingSEO
Responsibilities
Implement online advertising (search, display, video, social, geofencing, and more) campaigns for numerous service-based and eCommerce-based clients
Perform occasional keyword research for campaigns, as needed
Write advertising copy as needed (or collaborate with the Content Team)
Review, analyze, and audit campaigns to meet goals and ensure successful campaigns
Optimize campaigns when needed in a timely fashion
Troubleshoot any technical, tracking or performance issues
Monitor budgets by comparing and analyzing actual results with plans and forecasts
Prepare marketing reports by collecting, analyzing, and summarizing campaign data
Participate in client meetings to present reports and discover opportunities for growth
Provide technical support to sales and the creative team
Support company by researching and reporting on advertising platform updates and new functionality
Stay up to date with various certifications, new features, and new tools
Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects
Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams
Inspire and mentor advertising team members by providing guidance, clear direction, problem solving and client management skills
Complete other duties as assigned
Qualification
Required
High attention to detail & organization
Strong passion for marketing and advertising
Willingness to learn new skills and advertising innovations
Ability to handle large volumes of data, campaigns, and clients
Strong analytical and problem-solving skills
Project management or client campaign management experience
3+ years of online advertising experience
2+ years of agency-side experience working with multiple clients
2+ years experience working with E-commerce clients
Preferred
Bachelor's degree in marketing, advertising or equivalent degree
Certification in Google Ads: Measurement, Search, Display, Video, Shopping and Google Analytics
Benefits
Medical, Dental, Vision and FSA/HSA available first of the month after hire
Employee Assistance Program
Retirement plan: 401(k) company match
100% paid maternity and paternity leave up to 16 weeks
2 to 4 weeks paid time off
14 company-paid days off each year, including all major holidays
Flex time available
Paid continuing education