Eberly & Collard Public Relations · 2 weeks ago
Public Relations Manager (Account Executive)
Atlanta, Georgia, United States
Full-time
Onsite
Mid LevelEberly & Collard Public Relations is a national firm specializing in integrated marketing communications and branding. The Public Relations Manager will be responsible for managing client accounts, leading media strategy, and developing high-quality written deliverables while coordinating integrated marketing programs.
AdvertisingPublic RelationsSocial Media
Responsibilities
Manage assigned client accounts to ensure integrated program plans are executed on time and to a high standard; lead client communications, document activity, and report progress on a consistent cadence
Lead earned media strategy and execution, including media list development, pitching, follow-up, interview coordination, and ongoing relationship building with relevant editors, reporters, journalists, and producers
Develop and oversee high-quality written deliverables with extreme accuracy, including press releases, media materials, byline articles, pitches, thought-leadership content, social copy, and client correspondence. Solid knowledge of Associated Press writing guidelines is essential
Plan integrated content and campaign calendars across earned, owned, and paid channels; collaborate with digital and social team members to align messaging, timing, and performance goals
Conduct market and media research, including editorial calendars, competitor intelligence, and trend monitoring; apply findings to strengthen brand visibility and campaign performance
Coordinate select paid and sponsored opportunities (as applicable), including planning timelines, asset delivery, copy coordination, and submission requirements; ensure campaigns are documented and reportable
Support digital-first PR outcomes by identifying backlink and brand mention opportunities and collaborating on content optimization for search and emerging answer experiences (GEO/AEO) with internal and external partners as needed
Support event- and tradeshow-driven initiatives by assisting with press planning, media appointments, onsite/digital press room needs, and post-event follow-up; help capture and repurpose content for ongoing visibility
Oversee and coordinate influencer and creator initiatives in partnership with account and digital teams, including identification, outreach support, briefing, timeline management, and reporting on results
Brief and oversee creative/design deliverables (graphics, video, presentations, and other assets) to ensure quality, accuracy, and brand alignment; coordinate production timelines across internal and external partners
Own coverage tracking and reporting, including recaps, qualitative highlights, and measurable outcomes (placements, impressions, share-of-voice, referral traffic, lead indicators, etc.) where applicable
Supervise and mentor junior team members and interns as needed; provide guidance, quality control, and training to maintain strong execution standards across media lists, research, drafting, and reporting
Serve in a proactive role to assist agency owners and senior team members with streamlining best practices for client account management and contributing to the growth of the agency
Support new business development by assisting with audits, meeting preparation, presentations, and scope/proposal development as needed
Demonstrate consistent, positive values and actions aligned with Eberly & Collard Public Relations’ ongoing mission and day-to-day activities
Qualification
Required
Strong writing skills
Experience in managing client accounts
Ability to lead client communications
Experience in executing integrated PR programs across earned, owned, and paid channels
Experience in earned media strategy and execution
Ability to develop and oversee high-quality written deliverables with extreme accuracy
Solid knowledge of Associated Press writing guidelines
Experience in planning integrated content and campaign calendars
Ability to conduct market and media research
Experience in coordinating paid and sponsored opportunities
Ability to support digital-first PR outcomes
Experience in supporting event- and tradeshow-driven initiatives
Ability to oversee and coordinate influencer and creator initiatives
Experience in briefing and overseeing creative/design deliverables
Ability to own coverage tracking and reporting
Experience in supervising and mentoring junior team members and interns
Ability to assist agency owners and senior team members with best practices for client account management
Experience in supporting new business development
Company
Eberly & Collard Public Relations
Eberly & Collard Public Relations is a PR firm that specializes in integrated marketing communications, branding and social media.
Founded in 2002
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase