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Vector Solutions · 4 hours ago

Marketing Manager (Demand Generation)

Cincinnati, OH

Full-time

Hybrid

Mid Level

3+ years exp

Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. The Demand Generation Manager is responsible for planning, organizing, and executing programs that generate high-quality leads and drive engagement throughout the sales cycle, contributing to the growth of the company's SaaS products.

ComplianceE-LearningSoftwareTraining

Responsibilities

Develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programs

Identify inbound and outbound initiatives including, Website Marketing, Email Marketing, Advertising (Paid, Social, and third-party), Webinars, Social Media, and Events

Forecast, measure, analyze and report on impact of programs

Develop, manage, and execute organic growth, SEO, and paid search strategies to drive qualified traffic, improve conversion rates, and maximize ROI across digital channels

Launch lead nurture programs/campaigns to move inquiries to marketing qualified leads and further down the sales cycle

Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities

Plan and execute third party media plans that may include advertising, webinars, content marketing, etc

Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs)

Execute email campaigns using HubSpot including list creation, email copy & setup and tracking

Test and optimize the performance of marketing channels (Website, Webinars, Email Marketing, Landing Pages, Outreach Sequences, Advertising, Events, etc.)

Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.)

Other duties as assigned

Qualification

Demand Generation MarketingHubSpotSEOSalesforceEmail MarketingCopywritingCreative MindsetCross-functional CollaborationProject Management

Required

Minimum of 3 years of experience in Demand Generation marketing

Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices

Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns

Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality

Prior experience understanding campaign performance and recommending appropriate improvements. Previous experience optimizing SEO strategies to drive incremental growth

Proven ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams

Consistent track record of excellence and driving change in prior work environments

Ability to work on multiple projects concurrently

Entrepreneurial spirit that enables someone to roll up their sleeves and drive result