Daniel Defense, LLC · 6 hours ago
BRAND MANAGER
Black Creek, GA
Full-time
Onsite
Senior Level
5+ years expDaniel Defense is a company that engineers and manufactures premium weapon systems and accessories. As the Brand Manager, you will develop and execute marketing strategies to enhance brand presence and market share, collaborating with cross-functional teams to manage product launches and customer engagement.
Law EnforcementManufacturingMilitary
Responsibilities
Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures
Develop and implement comprehensive brand strategies to increase brand awareness and equity in the firearms industry
Collaborate with product development teams to ensure alignment of brand strategies with product offerings
Conduct market research and analyze consumer insights to identify market trends and opportunities
Plan and execute integrated marketing campaigns across various channels (digital, print, social media, events, etc.)
Manage the creative development of marketing materials, including advertising, product packaging, and promotional content
Monitor and evaluate the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization
Build strong relationships with key stakeholders, including retailers, distributors, and industry partners
Stay updated on industry trends, competitive landscape, and regulatory developments affecting the firearms market
Ensure brand consistency across all touchpoints and communication channels
Provides support, training and development to team members that continuously improves Safety, 6S, Quality, Delivery and Productivity
Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment
Other responsibilities as deemed appropriate or necessary by leadership
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field and 5+ years of experience in brand management, marketing, or product marketing within the firearms or related industry and/or equivalent combinations of education and experience sufficient to carry out the duties of this role
Previous experience in team management and leadership
Strong understanding of firearms market dynamics, customer preferences, and industry regulations
Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights
Creative mindset with a passion for developing innovative marketing campaigns
Proficient in project management and capable of handling multiple projects simultaneously
Strong communication and interpersonal skills, with the ability to collaborate effectively across teams
Demonstrated leadership capabilities and ability to influence stakeholders at all levels
Proficiency in Microsoft Office Suite
Demonstrated ability to recognize and work in accordance with our Permission to Play Values
Must be able to lift and carry awkward items weighing up to 50 pounds
Requires intermittent standing, walking, sitting and bending throughout the workday
Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc
Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy
Preferred
Experience with marketing analytics tools is a plus
Knowledge of firearms safety and regulations is highly desirable
Company
Daniel Defense, LLC
Daniel Defense is a family-owned and privately held firearms manufacturer located in Black Creek, Georgia.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marsha Grovenstein
Assistant to the President and Chief Human Resources Officer
Recent News
2025-11-08
2025-08-25
Maryland Daily Record
2025-08-22
Company data provided by crunchbase