The J.M. Smucker Co. · 1 day ago
Website Content Coordinator - Marketing Operations
Orrville, OH
Full-time
Hybrid
Entry, Mid Level
2+ years expThe J.M. Smucker Co. is seeking a Website Content Coordinator to manage and execute website content entry in the Pimcore LTS platform. This role involves coordinating between business stakeholders, Creative & Design, and technical teams while overseeing analytics tracking and performance reporting to support business goals.
ConfectioneryFood and BeverageManufacturing
Responsibilities
Enter and update website content in Pimcore LTS with accuracy, consistency, and alignment to business requirements
Implement domain redirects when requested and validate outcomes
Plan and execute testing and regression testing to validate updates and maintain site integrity
Partner with Creative & Design to implement new design elements and copy updates requested by business customers
Clarify acceptance criteria and ensure delivered content matches design intent across devices and viewports
Coordinate and track regular platform updates; partner with IS and developers to validate changes and troubleshoot issues
Work with the domain registrar to request new domains; ensure owned domains, SSL certificates, and redirects are current
Maintain basic configuration documentation and change logs
Manage incoming content and enhancement requests; confirm scope, priority, and required assets
Maintain and prioritize a run model board to track work and ensure timely delivery
Flag dependencies and risks; escalate blockers proactively
Document clear, actionable requirements and/or user stories for enhancement requests
Collaborate with developers to estimate effort, prioritize tasks, schedule work, and coordinate testing/acceptance
Provide proactive status updates on request progress, timelines, and deliverables
Facilitate alignment across business stakeholders, Creative & Design, and developers; capture decisions and next steps
Ensure Google Tag Manager tracking is implemented and functioning correctly
Create and present quarterly analytics scorecards to business stakeholders to evaluate performance against goals (e.g., traffic, engagement, conversion)
Monitor website uptime and ensure SLAs are consistently met
Coordinate with technical teams to resolve issues promptly; report incidents and corrective actions
Qualification
Required
2+ years of relevant experience in website content management, digital marketing operations, or CMS administration
Hands‑on experience entering content and performing QA/testing and regression testing in a CMS (ideally Pimcore or similar)
Partnered effectively with cross‑functional teams including Creative, Design, and Development
Written clear requirements/user stories and collaborated with developers to estimate, prioritize, and deliver enhancements
Used Google Tag Manager and web analytics tools (e.g., Google Analytics) to validate tracking and report performance
Managed intake and prioritized work using a run‑model board or agile tooling (e.g., Planner, Jira, Trello)
Experience with CMS platforms (Pimcore preferred; WordPress, Drupal, Sitecore or similar acceptable)
Basic HTML/CSS knowledge for troubleshooting and content formatting
Strong organizational skills for managing intake requests and prioritizing tasks
Excellent written and verbal communication skills for stakeholder updates and documentation
You have a customer service mindset, but can set boundaries and keep a healthy work/life balance
You are organized and detail-oriented, able to balance speed with accuracy while juggling multiple priorities
You are self-directed, proactive, and able to define, prioritize and execute work independently
You are curious, creative, willing to learn new things and apply new skills to make things better
You are resilient and able to pivot when things change
You desire to have an inclusive mindset and care about the people you work with
Preferred
Experience with Pimcore LTS
Understanding of SEO best practices for web content
Experience managing domain registrations and redirects; familiarity with SSL certificates
Knowledge of SLA monitoring or uptime tracking platforms
Experience in a corporate or multi‑brand environment, including international teams
Company
The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Rebecca Scheidler
Senior Vice President & General Manager, Consumer Foods
Recent News
2025-11-25
2025-10-15
Bleichmar Fonti & Auld
2025-09-26
Company data provided by crunchbase