Vantagepoint AI, LLC · 1 week ago
Internet Media Marketing Manager
Wesley Chapel, FL
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expVantagepoint AI, LLC is a recognized industry leader in A.I. powered trading technology, seeking a dynamic Internet Media Marketing Manager to enhance their digital presence. The role involves owning the entire digital marketing performance, creating compelling campaigns, and optimizing metrics to drive measurable results in the fintech space.
Artificial Intelligence (AI)Financial ServicesInformation TechnologySoftware
Responsibilities
Plan, launch, and optimize campaigns across multiple internet channels: Google Ads, display networks, email platforms, video advertising, and content marketing
Own both front-end and back-end digital campaigns. Front-end involves lead generation and cultivation until the initial sale. Back-end entails marketing products and services to existing customers, including indicators, software, in-person events and summits, and more
Create aggressively attractive, conversion-focused campaigns that align with our brand voice and resonate with our target audiences
Manage campaign budgets and timelines while maintaining quality and creative excellence
Monitor real-time performance metrics across all internet media channels and make rapid, data-driven optimizations
Design and execute systematic A/B and multivariate tests on creative elements, messaging, landing pages, CTAs, and forms
Dive deep into analytics to identify patterns, trends, and opportunities for improvement
Troubleshoot underperforming campaigns and implement creative solutions quickly
Track and report on key performance indicators including CTR, conversion rates, cost per lead, cost per acquisition, ROI, and revenue attribution
Transform complex data into clear, actionable insights for stakeholders and leadership
Evaluate and select the most effective internet advertising channels to maximize lead generation efficiency and cost-effectiveness
Design, build, and continuously optimize high-converting landing pages that drive results
Conduct systematic conversion rate optimization across all digital touchpoints
Monitor lead quality and quantity metrics, making data-informed adjustments to improve lead scoring and qualification
Coordinate seamless lead distribution to the sales team with proper tracking and attribution
Implement continuous improvement cycles based on performance data and testing insights
Report directly to the Director of Marketing, serving as a key strategic partner in driving marketing growth initiatives
Collaborate with designers, copywriters, media buyers, and analysts in a creative, fun team environment
Partner with Marketing leadership and broader teams to align digital strategies with business objectives
Work closely with other marketing team members to ensure cohesive campaign execution and consistent brand messaging
Coordinate regularly with Sales Leadership to align campaign strategies with sales objectives and optimize the handoff process
Qualification
Required
8+ years planning, executing, and optimizing comprehensive internet media marketing campaigns
5+ years managing paid digital advertising across multiple channels (search, display, video, email, social)
Demonstrated expertise in digital analytics, performance measurement, and data-driven optimization
Bachelor's degree in Marketing, Communications, Business, Analytics, or related field (or equivalent experience)
Proven track record creating and optimizing successful multi-channel internet media campaigns
Expert knowledge of digital advertising platforms including Google Ads, display networks, email marketing systems, and video advertising platforms
Strong analytical skills with proficiency in Google Analytics, ad platform dashboards, and data visualization tools
Deep understanding of conversion rate optimization, A/B testing methodologies, and performance measurement
Sales psychology expertise with focus on conversion funnels and revenue generation
Strong project management skills to coordinate multiple campaigns, experiments, and stakeholders simultaneously
Technical proficiency with marketing platforms, analytics tools, and advertising systems
Baseline understanding of the finance or fintech landscape
Analytical thinker who loves diving into data but can also think creatively about solutions
Curious experimenter who enjoys testing new ideas, learning from results, and iterating quickly
Exceptional communicator who can translate complex data into clear stories and actionable insights
Detail-oriented with high operational tempo—you move fast but never sacrifice accuracy
Proactive self-starter with a results-driven mindset and genuine pride in measurable business impact
Team player who thrives in a collaborative, fun environment and enjoys both teaching and learning
Adaptable to evolving platforms, technologies, and best practices in the digital marketing landscape
Demonstrated accountability and ownership with desire to grow and expand the role
Balance between strategic thinking and hands-on execution; you're comfortable with both the big picture and the granular details
Preferred
Experience or proficiency with design and content creation tools such as, or similar to: Creatify, InvideoAI, Canva, Adobe Creative Suite, Kapwing
Claude A.I., Microsoft 365, OBS
Other content creation, video, video editing, and automation tools
Benefits
100% employer paid healthcare and dental coverage.
Generous paid time off (PTO), paid holidays, birthday leave.
Company inclusive birthday, anniversary, and special achievement celebrations.
Professional development and growth opportunities.
Offsite company sponsored events for employees and family members.
Company
Vantagepoint AI, LLC
Founded in 1979 by Louis B.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase