Goosetown Communications ยท 5 hours ago
Marketing Specialist (47754)
Congers - Congers, NY 10920
Full-time
Onsite
Mid Level
$65K/yr - $75K/yr
3+ years expGoosetown Communications is looking for a Marketing Specialist to own and execute various digital marketing campaigns. The role involves managing social media accounts, updating the website, and analyzing marketing analytics to enhance the company's online presence.
Communication HardwareNetwork HardwareRentalService IndustryTelecommunicationsWireless
Responsibilities
Develop, implement, and manage overall marketing strategy
Develop and manage digital marketing campaigns
Engage existing customers and promote sales through email
Utilize a marketing dashboard to track and analyze progress
Advise management on advertising budget expenditure
Create new content and manage social media accounts
Keep our website up to date
Manage all promotional content and activity
Coordinate spending of manufacturer-provided advertising funds
Maintain vendor relationships
Revise and maintain SEO and CPC/CPM advertising
Coordinate with Sales Account Managers to ensure advertising is assisting in meeting quotas
Create content for trade shows and attend them when required
Qualification
Required
Bachelors Degree in Marketing
Digital Marketing; 3-5 years experience
Experience with CRM (Salesforce)
Email Marketing experience creating and managing campaigns
Understanding of segmentation and targeting and A/B Testing
2 years+ experience using and editing HTML
Experience purchasing CPC, CPM, or CPA
Intermediate to Advanced Excel knowledge is required for everyday use, pivot tables a plus
Google Analytics/Ad words Certification
Strong interpersonal and analytical skills
Comfortable presenting to a large team and Executives
Ability to work independently and in a team and meet goal deadlines
Strong multitasking, time management, and prioritization skills
Exceptional communications skills (both written and verbal)
Preferred
Photoshop skills are a plus
Telecommunications industry knowledge or experience is a plus
Excellent organizational skills and initiative are preferred
Company
Goosetown Communications
Goosetown Communications, a division of Goosetown Enterprises, Inc., was formed in 1990 to service communications equipment used by public safety agencies.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase