Redirect Health · 2 hours ago
Marketing Copywriter (Direct Response) - $0 Healthcare for You and Your Entire Family
Redirect Health is dedicated to making healthcare affordable for small businesses and individuals. They are seeking a Marketing Copywriter (Direct Response) to drive growth through conversion-focused messaging across various channels, impacting healthcare access and helping users understand the company's value.
Hospital & Health Care
Responsibilities
Serve individuals, families, SMBs, and broker audiences across the full customer journey
Be responsible for high-performing email and funnel copy that drives opens, clicks, conversions, and ROI
Directly impact healthcare access by helping people clearly understand and act on Redirect Health’s value
Own: Conversion copy and email marketing strategy across HubSpot and Mailchimp, including newsletters, nurture sequences, promotional campaigns, and automated journeys
Support: Messaging for landing pages, ads, SMS, and funnel assets aligned to brand voice and conversion goals
Collaborate with: Director of Growth Marketing, Design, Marketing Ops, and Sales to align messaging, testing cadence, and performance goals
Improve: Open rates, click-through rates, conversion rates, CPA, and ROI through A/B testing and performance analysis
Advocate for: Audience needs by maintaining a deep understanding of individuals, families, SMBs, and broker segments
Qualification
Required
5+ years of experience in direct-response copywriting and email marketing strategy
A strong portfolio of conversion-driven copy (emails, ads, landing pages, funnels)
Deep knowledge of HubSpot and Mailchimp, including segmentation, automation, and analytics
Proven success building high-performing nurture, promotional, and retention campaigns
Strong understanding of buyer psychology, storytelling, and conversion principles
Strong analytical mindset and uses data to inform copy decisions
Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
Preferred
Experience in healthcare, health tech, or performance marketing environments
Benefits
FREE healthcare for you and your entire family
Dental & Vision insurance
Paid time off & sick time
401(k) access