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BoF Careers · 5 hours ago

Athleta Senior Director, Brand Marketing

San Francisco, CA

Full-time

Onsite

Director/Executive

$204K/yr - $275K/yr

10+ years exp

Athleta is a brand committed to empowering women and girls, and they are seeking a Senior Director of Brand Marketing to lead integrated marketing strategies and campaigns. This role involves collaborating with various teams to ensure cohesive brand storytelling and drive growth through innovative marketing efforts.

Marketing & Advertising

Responsibilities

Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, site content, CRM, paid media, organic social, and influencer content

Champion customer-focused strategic planning and ensure rigorous, channel-specific execution

Lead teams to create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement

Partner closely with our creative team to push the boundaries of creativity

Foster a culture of innovation and ensure that all content reflects our brand's style and tone, setting industry standards for visual storytelling

Collaborate with leads across Product, Retail, e-commerce, PR, and operations to deliver a unified brand narrative

Support CMO on leading annual brand strategy, brand narrative and ongoing brand evolution work

Lead strategic planning against brand and business needs for content and campaigns, ensuring effective strategy led planning approach

Build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams

Work alongside our creative team to craft bold, impactful work that resonates across the brand

Utilize customer data and insights to inform and refine key strategies and tactics

Ensure that our marketing efforts are grounded in a deep understanding of consumer behavior and market trends

Manage our agency partners, including Creative, Influencer, Social and partner with internal Media shared services team to deliver their best work in support of the Brand's objectives

Qualification

Integrated marketing strategyCampaign executionCross-functional collaborationData-driven insightsCreative excellenceInspirational leadershipAnalytical skillsBrand strategyAgency managementProblem-solving skills

Required

10-12 years of experience in omni-channel or integrated marketing, campaign strategy, or media planning within a consumer, retail, or apparel brand (or agency)

Proven track record of developing and executing large-scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion

Balanced strategic and creative thinker with strong analytical and problem-solving skills; able to translate insights into actionable marketing plans

Inspirational leader with experience managing and developing senior-level talent

Deep understanding of channel interdependencies and the ability to drive cohesive execution across media, creative, CRM, retail, and experiential marketing

Exceptional cross-functional collaboration and influence skills; capable of aligning diverse partners toward a unified vision

Strong appreciation for Athleta's aesthetic, voice, and mission, with the ability to maintain brand integrity while driving business results

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.