Arize AI · 4 weeks ago
Field Events Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid Level
$130K/yr - $165K/yr
3+ years expArize AI is a leading AI observability and evaluation platform, empowering AI engineers to optimize their systems. The Field Events Marketing Manager will drive pipeline generation and regional marketing strategy, focusing on executing multi-channel campaigns and collaborating with sales to enhance opportunities and close deals.
AI InfrastructureArtificial Intelligence (AI)Information TechnologyMachine LearningSoftware
Responsibilities
Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities
Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward
You'll be responsible for tracking marketing-sourced and marketing-influenced pipeline, analyzing program effectiveness, and optimizing spend based on ROI
Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing
Create region-specific messaging and content that resonates with technical buyers—ML engineers, data scientists, and engineering leaders—while adapting Arize's core positioning for local market needs
Manage campaign budgets, timelines, and cross-functional collaboration to ensure programs deliver against pipeline goals
Design and execute targeted ABM plays for strategic accounts in partnership with sales
This includes creating personalized outreach campaigns, coordinating executive engagement opportunities, developing custom content and demos, and orchestrating multi-touch programs that accelerate deal velocity
You'll track account engagement and work with sales to refine targeting and messaging based on what's working
Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences
Manage end-to-end execution from concept to post-event follow-up, ensuring events generate qualified leads and create meaningful sales conversations
This includes our flagship annual Observe summit and regional events in SF, NYC, and other major tech hubs
Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation
Create sales enablement materials including one-pagers, competitive battle cards, and campaign-specific talk tracks
Equip sales teams with the tools and training they need to effectively follow up on marketing-generated leads and opportunities
Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI
Regularly report on program performance, pipeline contribution, and key insights
Use data to make recommendations on budget allocation, program mix, and messaging adjustments to maximize impact
Qualification
Required
3+ years of B2B field marketing experience with strong event management background, preferably in technical or developer-focused companies
Proven track record managing both large-scale conferences (500+ attendees) and intimate executive/customer events with demonstrable pipeline impact
Experience with end-to-end event logistics including venue selection, vendor negotiations, budget management, registration, and day-of execution
Strong ability to partner with sales teams to identify high-value event opportunities and convert attendees into qualified pipeline
Excellent project management skills with ability to juggle multiple events and campaigns simultaneously across different regions
Experience negotiating with vendors (venues, caterers, AV providers) and managing event budgets effectively
Strong messaging and positioning skills with ability to craft compelling narratives for technical audiences and create event-specific content
Data-driven mindset with experience tracking event ROI, pipeline contribution, and using insights to optimize future programs
Self-starter who thrives in fast-paced environments and can manage both strategic planning and hands-on execution
Based in or willing to relocate to the San Francisco Bay Area
Flexibility to travel approximately 30-40% of the time and work some
Preferred
Experience in the AI and/or developer tools space
Existing relationships with event venues in SF and NYC
Background creating engaging experiences for technical audiences
Familiarity with event technology platforms and marketing automation tools
Benefits
Medical
Dental
Vision
401(k) plan
Unlimited paid time off
Generous parental leave plan
Others for mental and wellness support
Company
Arize AI
Arize is an AI engineering platform focused on evaluation and observability. It helps engineers develop, evaluate, and observe AI agents.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$131.02MKey Investors
Adams Street PartnersTCVBattery Ventures
2025-02-20Series C· $70M
2022-09-07Series B· $38M
2021-09-28Series A· $19M
Leadership Team
Jason Lopatecki
Founder - CEO
Recent News
Foundation Capital
2026-01-02
2025-12-10
varinsights.com
2025-12-03
Company data provided by crunchbase