Nuts.com · 6 hours ago
Brand & Creative Director
Jersey City, NJ
Full-time
Hybrid
Director/Executive
$180K/yr - $200K/yr
10+ years expNuts.com is a rapidly growing multi-channel DTC specialty food and wellness company. They are seeking a Brand and Creative Director to lead the creative and strategic vision that drives growth, loyalty, and storytelling across all touchpoints.
E-CommerceRetail
Responsibilities
Develop and execute a unified brand strategy that aligns with company goals, customer insights, and market trends
Lead brand positioning, architecture, and messaging frameworks to ensure consistency across all customer touchpoints
Partner cross-functionally to embed brand thinking across the business: marketing, product innovation / merchandising, e-commerce, retail, B2B, and customer experience
Translate brand values into compelling campaigns and narratives that deepen customer connection and drive business growth around a clear and distinct value proposition
Oversee all creative development, from campaign concepts to day-to-day content, ensuring a cohesive and inspiring brand identity
Collaborate with the Creative Manager (Art & Copy) and design team to produce assets for digital, social, video, and packaging
Provide art direction and storytelling guidance that elevates creative quality while maintaining alignment with brand voice and tone
Partner with internal stakeholders and external agencies (when needed) to deliver on-time, on-brief creative work that meets performance and brand goals
Build and lead a nimble “creative studio” function that operates on speed, experimentation, and data-driven iteration
Establish creative testing frameworks that incorporate rapid concepting, A/B testing, and insights application
Oversee end-to-end creative production for paid channels (Meta, TikTok, Google, YouTube, Display), ensuring output volume and quality
Oversee TV creative
Oversee email & retention assets
Partner with the Creative Performance Strategist and Growth Marketing teams to review creative results, identify winning themes, and scale what performs
Manage external freelance talent and production partners to expand creative capacity as needed
Collaborate closely with Growth, Product, CX, Operations, and E-commerce teams to ensure brand and creative strategies support broader business priorities
Partner with the Chief Strategy & Sales Officer to translate strategic goals into creative initiatives that drive measurable impact
Ensure creative alignment across DTC, Retail, B2B, and Amazon channels for a consistent customer experience
Drive and leverage consumer insights, testing data, and competitive analysis to inform creative and brand strategies
Identify cultural and category trends to ensure the brand remains fresh, relevant, and differentiated
Drive new product storytelling and go-to-market creative strategies in partnership with product and merchandising teams
Define KPIs and dashboards for creative and brand performance
Use data-driven insights to continually refine messaging, creative direction, and channel mix
Foster a test-and-learn culture that rewards curiosity, agility, and smart risk-taking
Lead, mentor, and inspire a cross-functional creative team, fostering collaboration, accountability, and growth
Provide clear direction, feedback, and development opportunities to elevate creative craft and strategic thinking
Champion a culture of innovation, inclusion, and continuous improvement
Qualification
Required
10+ years of experience in brand and creative leadership, ideally within DTC, CPG, or digitally native consumer brands
Analytical and data oriented
Deep understanding of both brand storytelling and performance creative optimization
Proven track record of developing and scaling creative that drives measurable results across Meta, TikTok, Google, and emerging platforms
Experience leading multidisciplinary creative teams and collaborating cross-functionally
Exceptional communication, presentation, planning and leadership skills
Strong understanding of creative production, design systems, and digital marketing principles
A balance of creative intuition and analytical rigor - able to connect art with performance data
Benefits
Excellent benefits including a 401K Match
Paid Maternity, Adoption and Paternity leave
And all the Nuts.com snacks your heart desires + a 40% employee discount
Company
Nuts.com
Nuts.com is a multi-channel retailer of the finest nuts, dried fruit, snacks and pantry staples.
501-1000 employees
H1B Sponsorship
Nuts.com has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (3)
2021 (7)
Funding
Current Stage
Late StageLeadership Team
PJ Oleksak
Chief Executive Officer
Jeff Braverman
Chair Nut
Recent News
2025-12-03
Baking Business
2023-12-22
2023-12-22
Company data provided by crunchbase