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Mall of America · 6 hours ago

PR + Social Intern - Spring 2026

Minneapolis, MN

Internship

Onsite

Intern

Start in 2026 Winter

Mall of America is looking for a motivated and creative Public Relations + Social Media Intern to join their team. This internship provides valuable, hands-on experience in promoting Mall of America through storytelling, content creation, and public relations efforts. The intern will support the team by drafting media materials, producing photo and video content, monitoring social media platforms, and engaging with Mall guests to address inquiries.

RetailTravel

Responsibilities

Assist with content creation for Mall of America, Nickelodeon Universe, and Crayola Experience social media channels

Monitor and engage with content across social media channels

Contribute to writing media advisories and press releases that highlight the latest happenings and exciting events at Mall of America

Assist with guest engagement via social media by responding to inquiries, addressing concerns, and responding in a timely manner

Work alongside the PR team to track media coverage, respond to inquiries, assist media crews onsite, and help coordinate in-studio segments

Help secure media coverage for events, stores, attractions, restaurants, and seasonal campaigns

Support MOA influencer program by identifying potential creators, curating influencer packages, and assist with campaign communications

Generate creative ideas for social media content, PR strategies, influencer campaigns, media stories, and episodes for Mall of America's podcast, So Much More

Maintain an understanding of online trends, including pop culture, influencers, industry developments, and media coverage, to identify opportunities and insights that impact Mall of America

Reflect MOA voice and tone in all communications

Additional duties as assigned

Qualification

Social media managementContent creationPublic relationsCommunication skillsMicrosoft Office SuiteCustomer-focused mindsetCreative thinkingOrganizational skills

Required

Strong communication skills

Passion for social media

Desire to uphold Mall of America's reputation as the premier retail and entertainment destination

Preferred

Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or Liberal Arts

Highly organized and detail oriented with a strong ability to support multiple projects simultaneously while working in a fast-paced environment

Well-versed in the digital landscape with an understanding of social media platforms including, but not limited to Instagram, Facebook, TikTok, X, and YouTube

Passionate about delivering exceptional guest experiences with a customer-focused mindset

Creative and independent thinker, with the ability to collaborate effectively across departments

Familiarity with social media monitoring and editing tools

Strong oral and written communication skills

Experience with Microsoft Office Suite

Flexibility to work varied schedules including weekends and evenings

Consistent and reliable transportation required to attend various off-site events