Lou-Rich ยท 6 hours ago
Marketing Manager
Howard Lake, MN
Full-time
Onsite
Mid Level
3+ years expInnovance, Inc. is a holding company for a family of employee-owned manufacturing companies, including Mass Finishing Inc. (MFI), which specializes in polishing and deburring machines. The Marketing Manager will lead marketing initiatives to enhance brand awareness, customer engagement, and sales growth through digital and traditional marketing efforts, content management, and tradeshow coordination.
ConsultingInformation TechnologyTransportation
Responsibilities
Develop and maintain a keen sense of corporate identity in all marketing communications following the corporate guidelines
Ensure that all sales literature and other published marketing materials meet standards for appearance and content
Management of the company LinkedIn and other social media pages including YouTube and other valuable networking opportunities
They will be responsible for creating a weekly cadence of posts highlighting various activities and products and they will decide how to leverage posts to gain inquiries for equipment sales
Manage all aspects of tradeshow coordination including signage, booking of space, research ROI, lead capture and follow-up strategies
Work with the sales team to see what materials and content is needed to secure the 'sale before the sale.'
Manage website content and blog pages
Monitor SEO performance and Google Ads campaigns
Research new markets and companies for targeted and direct campaigns
Work with content generator to produce blogs, white papers, case studies and other content marketing material
Coordinate print and video production for new products and direct product launch timing and execution
Organize content for quarterly newsletter and distribution
Manage email marketing platform
Qualification
Required
Associate or bachelor's degree in Marketing, Sales, Communications, or a related field
Minimum of 3 years of professional marketing experience
Proficiency with Microsoft Office Suite
Experience with Google Analytics and SEO best practices
Experience with marketing automation and CRM tool
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc
Strong organizational and project management abilities
Excellent written and verbal communication skills
Ability to work collaboratively across multiple departments and handle multiple projects simultaneously
Requires a Driver's License
Preferred
Photo and video editing skills are a plus
Company
Lou-Rich
Lou-Rich is an engineering company specializing in supply chain management services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase