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Nationwide · 7 hours ago

Manager, Marketing Mgmt

California

Full-time

Onsite

Mid, Senior Level, Lead/Staff

$108K/yr - $200K/yr

8+ years exp

Nationwide is a leading brand in the insurance and financial services industry, seeking a Marketing Manager for their Voluntary Benefits channel. The role involves driving lead generation and business growth through effective marketing strategies, managing a team, and overseeing various marketing initiatives.

BankingFinancial ServicesInsuranceLife Insurance

Responsibilities

Manages a team that assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions

Leads a team that uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions

Manages team responsible for leading projects and processes to deliver results with multiple target completion dates and shifting priorities

Leads team that implements digital and traditional marketing tactics and media including creative development process, planning, and execution

Oversees creative development and provides feedback on look and feel. Develops strong creative briefs

Monitors emerging innovative trends in content, design and marketing tactics

Ensures programs are on strategy and on schedule; holds team accountable

Hires and develops talent, provides consistent coaching and feedback, administers performance and compensation recommendations

Qualification

Marketing strategy developmentData analysisProject leadershipInsurance knowledgeTeam managementCreative developmentVerbal communicationWritten communicationCustomer focus

Required

Typically, eight or more years of related professional experience in marketing, insurance or related field; master's degree may be substituted for a portion of the experience requirements as appropriate

Management experience preferred

In-depth knowledge of marketing methodologies, distribution systems, and customers

Demonstrated knowledge of insurance and/or financial services products strongly preferred

Knowledge of project leadership concepts and methodologies

Possesses strong verbal and written skills

Ability to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, lead market planning projects, and manage relationships

Ability to lead and prioritize projects

Ability to train, coach and lead associates in all aspects of market planning

Demonstrates core marketing competencies, including strategy development, use of insights and analytics, building brand equity and developing effective marketing communications

Strong ability to understand and deliver customer focus, operating capabilities, personal effectiveness, strategic capabilities and build talent

Preferred

Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus

Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period

Additional licenses/registrations may be required when new products and services are implemented

Benefits

Medical/dental/vision

Life insurance

Short and long term disability coverage

Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date

Nine paid holidays

8 hours of Lifetime paid time off

8 hours of Unity Day paid time off

401(k) with company match

Company-paid pension plan

Business casual attire

Company

Nationwide

Glassdoor3.9

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States.

Founded in 1925

Columbus, Ohio, USA

10001+ employees