HARMAN International · 4 hours ago
Sr. Director, Brand Marketing
Carlsbad – California, USA
Full-time
Hybrid
Director/Executive
12+ years expHARMAN International is a technology leader focused on innovation and teamwork. They are seeking a Senior Brand Marketing Director to lead the brand direction of esteemed audio brands, shaping strategy and driving brand awareness through creative campaigns and cross-functional collaboration.
AudioConsumerConsumer ElectronicsDSPElectronicsManufacturing
Responsibilities
Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging
Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling
Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth
Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content
Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity
Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion
Use consumer insights and market trends to inform strategy and creative direction
Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels
Support PR, DTC, and channel marketing teams with engaging content across the customer journey
Manage budgets and track ROI to measure the impact of brand initiatives
Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
12+ years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands
Strategic mindset with creative vision and business acumen
Proven leadership in managing teams and external agencies
Experience working in global, collaborative environments
Strong communication and presentation skills
Ability to lead full-cycle campaigns—from planning to execution and optimization
Deep understanding of consumer behavior, brand building, and storytelling
Preferred
Experience in consumer electronics, audio, or technology
Background in evolving brand positioning in competitive markets
Familiarity with DTC, omnichannel retail, and integrated marketing
Knowledge of brand and performance marketing KPIs
Passion for sound, design, and the role of audio in everyday life
Benefits
Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more)
Extensive training opportunities through our own HARMAN University
Competitive wellness benefits
Tuition reimbursement
“Be Brilliant” employee recognition and rewards program
An inclusive and diverse work environment that fosters and encourages professional and personal development
Company
HARMAN International
Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.
10001+ employees
H1B Sponsorship
HARMAN International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (6)
2023 (7)
2022 (6)
2021 (7)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
unknown2016-11-14Acquired
1986-11-21IPO
Leadership Team
Michael Mauser
President and Chief Executive Officer
Darrin Shewchuk
Vice President, Public Affairs and Communications
Recent News
Morningstar.com
2025-12-24
2025-12-24
2025-12-24
Company data provided by crunchbase