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Aristocrat Gaming · 2 hours ago

Senior Marketing Analyst

United States

Full-time

Remote

Mid, Senior Level

$78K/yr - $146K/yr

5+ years exp

Aristocrat Gaming is a world leader in gaming content and technology, committed to bringing happiness to life through their products. The Senior Marketing Analyst will be responsible for crafting and optimizing distributed marketing strategies through data-driven insights and ensuring effective execution across marketing campaigns.

CasinoGamificationManufacturing

No H1B

Responsibilities

Gather, analyze, and interpret data from different marketing channels to assess campaign value and return on investment

Lead post-campaign performance reviews and provide actionable recommendations to improve future campaigns

Understand business and marketing key objectives and translate complex datasets into clear, concise narratives that guide strategic marketing decisions

Find opportunities for optimization across marketing channels, customer segments, and touchpoints

Act as a vital analytics collaborator for global marketing teams, guaranteeing uniformity in measurement frameworks and critical metric definitions

Partner with marketing and data engineering teams to ensure marketing data accessibility, consistency, and accuracy

Promote the implementation of guidelines for marketing analytics across global teams

Contribute to the development and maintenance of measurement frameworks, including customer segmentation, attribution models, and media mix modeling

Support behavior and preference analysis using survey data, segmentation, and advanced statistical modeling

Assist with market research projects to identify trends and opportunities

Develop and maintain dashboards, reports, and executive presentations to effectively communicate insights to collaborators

Participate in cross-functional projects and perform other analytical duties as assigned

Qualification

Marketing analytics experienceData visualization toolsSQL proficiencyProgramming language PythonProgramming language RMarketing attribution familiarityCustomer journey analysisSurvey platforms familiarityCommunicatorAttention to detailInterpersonal skills

Required

BA/BS or equivalent experience in Marketing, Business, Economics, Statistics, Data Analytics, or a related field

Minimum 5+ years of marketing analytics or data science experience with a strong focus on marketing performance

Advanced skills in data visualization tools such as Tableau, Power BI, or equivalent

Proficiency in SQL and at least one programming language (Python or R) for data analysis

Familiarity with marketing attribution, customer journey analysis, and multi-touch models

Strong communicator with the ability to present complex data insights to both technical and non-technical audiences

High energy and resilience in a dynamic environment; strong attention to detail

Proven ability to thrive in a highly matrixed organization and work cross-functionally

Excellent interpersonal and relationship-building skills

Preferred

Familiarity with survey platforms (e.g., Qualtrics) is beneficial

Familiarity with the gaming sector is advantageous

Benefits

Health, dental, and vision insurance

Paid time off

401(k) plan with employer matching

Company

Aristocrat Gaming

Glassdoor3.8

Aristocrat Gaming is a division of Aristocrat Leisure Limited (ALL) and is the leading designer, manufacturer and distributor of Class 3 and Class 2 land-based slot games.

Founded in 1953

Sydney, New South Wales, AUS

5001-10000 employees