West Virginia University · 1 month ago
(Hybrid) Paid Media Strategist - Marketing and Brand Strategy
Morgantown, WV
Full-time
Hybrid
Mid Level
3+ years expWest Virginia University is currently accepting applications for a Hybrid Paid Media Strategist in the Department of Marketing and Brand Strategy. This role supports the execution of traditional and digital advertising campaigns aimed at driving awareness, engagement, and conversions, primarily for student recruitment.
EdTechEducationUniversities
Responsibilities
Participate in the development of strategic marketing and communications plans
Execute digital campaigns across platforms such as Google Ads, Meta, TikTok, Snapchat, Spotify, and emerging channels as assigned
Execute OTT and connected TV campaigns, including direct-to-platform placements (e.g., Hulu, Roku, YouTube TV) and campaigns run through demand-side platforms (DSPs)
Execute retargeting advertising campaigns
Support the development, coordination, and tracking of traditional advertising initiatives such as print, outdoor, radio, television, and sponsorships
Implement audience targeting, budgets, and schedules based on provided campaign strategies
Collaborate with design and content teams to brainstorm and refine ad ideas that align with the University’s brand and goals
Monitor campaign pacing and performance, making adjustments to improve reach, engagement, and conversion
Conduct A/B testing of creative, copy, and placements to improve performance metrics (CTR, CPC, conversions)
Compile campaign data for monthly performance reports using in-platform metrics and Google Analytics
Stay informed on platform updates and evolving best practices in digital advertising
Primarily support student recruitment campaigns, with involvement in other University marketing initiatives as needed
Qualification
Required
Bachelor's degree in marketing or related field
A minimum of three (3) years of related experience required
Any equivalent combination of related education and/or experience will be considered
Experience in executing digital advertising campaigns
Experience in using Google Analytics and other similar reporting tools
Strong working knowledge of Microsoft Excel and Google Sheets
Strong analytical skills, problem-solving and high attention to detail
Demonstrated ability to understand a variety of goals and audiences
Demonstrated ability to manage multiple campaigns simultaneously
Self-starter and can lead independently and proactively
Ability to keep abreast of changing technology as it impacts marketing and make necessary changes
Benefits
37.5-hour work week
13 paid holidays (staff holiday calendar)
24 annual leave (vacation) days per year (employee leave)
18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
WVU offers a range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
Wellness programs
Company
West Virginia University
West Virginia University offers academic programs in order to earn bachelor’s, master’s, or doctoral degrees.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$20.97MKey Investors
National Institute of Nursing ResearchU.S. Department of AgricultureU.S. Department of Commerce
2025-02-01Grant· $2.7M
2024-10-29Grant· $7.82M
2024-09-17Grant· $0.72M
Leadership Team
Lori Hazlehurst
Professor Pharmaceutical Sciences
Michael Benson
President and Professor of History
Recent News
2025-12-12
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