Interdependence ยท 5 hours ago
Senior Generative Engine Optimization Analyst
United States
Full-time
Remote
Mid, Senior Level
3+ years expInterdependence is a leading firm in public relations and integrated marketing solutions, recognized for its innovative approach. The Senior Generative Engine Optimization Analyst will lead client management and implement GEO and SEO strategies to enhance visibility in AI-driven search environments.
EventsPublic RelationsSocial Media Marketing
Responsibilities
Serve as the primary point of contact for internal and external GEO and SEO initiatives
Manage GEO/SEO projects across assigned accounts, ensuring recommendations are implemented accurately and on time
Collaborate with creative, content, and development teams to integrate optimization strategies into website updates
Continuously stay current on SEO and GEO industry shifts, ensuring clients remain competitive in search and AI-driven discovery
Partner with client leadership to create optimized content addressing market changes and new search trends
Leverage expertise in technical SEO/GEO (site architecture, schema markup, internal linking, HTML optimization) to support site performance
Analyze performance data, deliver insights, and recommend optimizations that increase ROI and visibility across both search engines and AI platforms
Conduct keyword research, prompt research, content audits, and semantic optimization to support both traditional ranking factors and AI-driven query responses
Develop KPIs, reporting frameworks, and measurement plans in collaboration with analytics and media teams
Stay on top of emerging tools, technologies, and best practices in GEO, SEO, and search marketing
Utilize tools such as Google Analytics, Ahrefs, Moz, Screaming Frog, Google Search Console and others to drive data-informed strategies
Qualification
Required
Bachelor's degree (or equivalent experience) in marketing, business, communications, or a related analytical field
3+ years of SEO experience (agency or in-house)
Familiarity with Generative Engine Optimization (GEO) strategies and how AI-driven engines like ChatGPT, Gemini, and Perplexity are reshaping search. Successful GEO campaign history a plus
Strong proficiency in MS Office (especially Excel) and web analytics tools (GA4, Ahrefs, Moz, Screaming Frog, Google Search Console, etc.)
Proven ability to analyze data, manage projects, and clearly communicate insights to diverse stakeholders
Exceptional organizational skills with the ability to plan, prioritize, and execute multiple projects simultaneously
Preferred
3+ years in advanced SEO, AI-driven content analytics, or Search Intelligence, including 2+ years working directly with LLM outputs
Hands-on experience with OpenAI, Claude, Gemini, Mistral, or Perplexity APIs and prompt-engineering techniques
Strong written and verbal communication skills in English
Benefits
100% remote position with a flexible and collaborative culture.
Opportunity to lead in the next evolution of SEO through GEO.
Work with a talented team of marketers, creatives, and technologists on high-impact client projects.
Growth-oriented environment with continuous learning and career development opportunities.
Company
Interdependence
We are the most effective, innovative and optimized public relations, strategic communications and integrated marketing solutions firm, powered by proprietary technology, for brands, CMOs, founders and entrepreneurs to enhance the quality of their businesses and their lives.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2024-11-13
Company data provided by crunchbase