Modena Allergy + Asthma · 9 hours ago
Marketing Manager
San Diego, CA
Full-time
Hybrid
Entry, Mid Level
$75K/yr - $105K/yr
2+ years expModena Allergy + Asthma is a leading medical practice specializing in allergy, asthma, and immunology care, with plans for national expansion. The Marketing Manager will develop and execute marketing initiatives to drive patient acquisition and brand awareness, collaborating closely with various teams to align strategies with business goals.
Hospital & Health Care
Responsibilities
Help manage day-to-day digital marketing agency relationship and oversee campaigns including paid media, SEO and content
Collaborate with creative and web vendors to maintain consistent brand voice and aesthetic across all digital platforms
Develop and execute social media content strategies that reflect the Modena brand and engage patient audiences
Maintain and update clinic location pages and provider profiles on the Modena website and partner directories
Help draft and distribute press releases related to new clinic openings and other company news
Develop and implement strategies to collaborate with local brands and influencers to launch organic and paid campaigns
Work closely with VP of New Business Development to support physician referral growth by creating materials, outreach plans, and local campaigns that engage referring providers
Coordinate community events, open houses, gifting opportunities and sponsorships that build brand visibility and local partnerships
Work with front office staff to develop and manage referral tracking systems to measure ROI and identify high-performing markets
Partner with regional practice managers to ensure local marketing initiatives are aligned with broader brand goals
Manage external marketing vendors and agencies to ensure timely deliverables and brand consistency
Oversee print production, collateral, signage, and promotional materials for all clinics
Collaborate with internal stakeholders to support new clinic launches, acquisitions, provider introductions and new service/treatment offerings (ie Oral Immunotherapy)
Additional duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or related field
2-4+ years of marketing experience, ideally within healthcare, wellness, or multi-location service industries
Strong understanding of digital marketing fundamentals (SEO, Google Ads, Meta Ads, email automation)
Experience managing content calendars, creative vendors, and event logistics
Excellent writing and communication skills with a sharp eye for brand tone and visual detail
Highly organized, self-starter, comfortable working independently and cross-functionally
Preferred
Familiarity with Canva, WordPress, Google Analytics, and CRM systems a plus
Benefits
Medical, dental & vision insurance
401(k) retirement plan with employer matching
Professional development opportunities
Paid time Off (PTO)
Sick time
Floating holiday
Holiday pay
Company
Modena Allergy + Asthma
At Modena Allergy + Asthma, we’re redefining allergy, asthma, and immunology care through expertise, innovation, and compassion.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase