SoTalent · 6 hours ago
Marketing Strategic Partner
Johnston, RI
Full-time
Hybrid
Mid, Senior Level
$117K/yr - $169K/yr
5+ years expSoTalent is a long-established, member-owned insurer focused on helping organizations strengthen resilience through proactive risk insight and financial protection. The Marketing Strategy & Partnerships Lead will collaborate with business leaders to design and execute integrated marketing strategies that enhance brand presence and support revenue growth, with a particular focus on partnership and sponsorship programs.
Staffing & Recruiting
Responsibilities
Partner with marketing, sales, client-facing, and operational teams to align marketing strategies with business priorities
Lead the development and execution of integrated marketing campaigns, with emphasis on sponsorship activation and experiential marketing
Ensure campaigns align with brand standards, regulatory requirements, and internal governance processes
Design and coordinate multi-channel marketing plans spanning digital, media, public relations, events, content, and account-based initiatives
Manage relationships with agencies, vendors, and external partners to support assigned programs
Provide guidance on regional and market-specific adaptations of global campaigns
Apply established workflows and best practices to improve efficiency, quality, and impact of marketing initiatives
Track performance metrics, analyze results, and communicate insights to stakeholders to inform ongoing optimization
Influence alignment across teams to ensure consistent messaging and a high-quality client experience
Build understanding of client needs and sales and service processes to ensure marketing efforts support business outcomes
Manage budgets and timelines to ensure initiatives are delivered on scope and on plan
Support additional marketing initiatives as needed in collaboration with internal partners
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related discipline
Minimum of 5 years of professional marketing experience, with exposure to sponsorship marketing, partnerships, or brand activation
Experience in either corporate or agency environments
Ability to translate business objectives into effective marketing strategies and execution plans
Strong understanding of integrated marketing tools, channels, and tactics
Experience building and managing global and local marketing programs with measurable outcomes
Proven ability to deliver high-quality work within defined budgets and deadlines
Excellent communication, presentation, and creative problem-solving skills
Strong project management and organizational capabilities
Collaborative mindset with strong interpersonal skills
Client- and customer-oriented approach
Experience supporting B2B marketing initiatives
Preferred
8–10 years of progressively responsible marketing roles
Experience working in global or multi-region organizations
Strong digital and emerging media experience
Balance of hands-on execution and strategic leadership
Confident decision-making supported by data and performance insights
Comfortable engaging with senior leaders and influencing across teams
Adaptable and effective in dynamic or ambiguous environments
Experience leveraging innovative or non-traditional media channels
Benefits
Performance incentives
Health and wellness benefits
Retirement and pension plans
Paid time off
Professional development support
Tuition assistance
Flexible work options
Company
SoTalent
At SoTechTalent, we specialise in connecting forward-thinking tech companies with world-class talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase