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Precision Tune Auto Care · 2 hours ago

Director of Advertising and Marketing - Hybrid

Ashburn, VA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Precision Tune Auto Care is seeking a Director of Advertising and Marketing for a hybrid role that involves overseeing marketing programs and daily interactions across multiple company functions. The ideal candidate will manage digital marketing initiatives, advertising agencies, and internal communications while ensuring brand awareness and customer retention.

Automotive

Responsibilities

Develop and executes strategic and tactical marketing communications programs in a collaborative team environment

Manage marketing firms and ad agencies to develop new creative and marketing programs that improve brand awareness and retail traffic

Manage and lead all company digital marketing initiatives

Oversee development and implementation of all internal communications vehicles, such as print publications, announcements, PowerPoint presentations, web communications and other electronic media

Manage and continually update and develop the consumer website - desktop and mobile versions

Work directly with external vendor partners/web developers for any new programming or website reconstruction

Conduct ongoing website analysis and provide monthly metrics

Continuously work on SEO to improve organic results with both on-site and local listings

Manage company intranet site - Major point of contact for all actions on the site

Set up all accounts, monitor activity daily, provide training/tips, ensure content and contacts are updated, manage front home page messaging to keep it fresh

Work directly with external web developer for any new programming or website reconstruction

Manage and lead the company’s Social Media and content marketing programs including producing content and working with external vendors on creating and implementing strategies for the national business level, as well as the local business level

Manage and develop the Customer Retention Marketing (CRM) program including the postcard and email reminders, the Online Garage and the Smart Phone App

Work directly with vendor partners on metrics and functions

Manage Advertising Agencies/Design Consultants: manage day to day interaction with any external vendors required to help build advertising, marketing, web and PR materials, including managing budgets/time management for each project

Manage In-house Publications

Presentations: write and format, design templates for PowerPoint presentations; presenter for franchise management classes, regional meetings, PMF meetings

Convention/Meetings: key member of convention planning committee, creative direction to all marketing print and digital materials, communication and promotion to ensure attendance, meeting content/agenda, speaker support, on-site production

Qualification

Digital MarketingAdvertising ManagementStrategic CommunicationsSEOContent MarketingDatabase MarketingExceptional WritingSoftware ProficiencyTeam CollaborationProject Management

Required

Minimum of a BA or BS in Marketing, Digital Marketing, Business or related field

Minimum of 5 years of marketing experience including a minimum of 3 years of relevant advertising experience and a minimum of 2 years of relevant digital marketing experience

Excellent working knowledge of all advertising mediums- print, TV, radio, outdoor, LSM and online

Thorough understanding of the creative development and print production processes

Able to influence and motivate internal and external resources, work in a team environment and with people at all levels

Exceptional writer with proven ability to develop copy for multiple audiences and applications

Strong strategic communications thinker and problem solver

Ability to handle multiple projects effectively and work under deadlines

Ability to interact with others and to develop programs based on the needs of other departments

Some travel required

Preferred

Franchise Experience Is Preferred

Experience working with databases and database marketing; working with IT/programmers a plus

Previous franchising and multi-unit experience a plus

Experience with software programs a plus: Office, Illustrator, Photoshop, InDesign

Company

Precision Tune Auto Care

Precision Tune Auto Care celebrates 45+ years of taking care of cars and the people who ride in them, providing car owners with a one-stop shop for factory scheduled maintenance service and repairs for autos, SUVs, MiniVans and Hybrids.

Founded in 1976

Leesburg, Virginia, USA

1001-5000 employees