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LettrLabs · 2 hours ago

Senior Growth Lead

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $160K/yr

5+ years exp

LettrLabs is on a mission to make direct mail as effortless and impactful as digital advertising. They are seeking a Senior Growth Lead to build and scale their growth engine, architecting a system that drives predictable and scalable acquisition and revenue growth.

Direct MarketingMarketingMarketing Automation

Responsibilities

Own the growth strategy end to end â€” from channel selection to execution to scale

Design, operationalize, and scale repeatable growth loops across direct mail, digital paid channels, partnerships, co-marketing, and lifecycle campaigns

Establish and optimize the entire funnel: lead generation, conversion, activation, retention, and monetization

Set clear growth goals (CAC, LTV, activation rate, retention rate) and build the systems to hit them

Identify and prioritize high-leverage experiments with the highest ROI

Architect the growth stack and workflows to accelerate execution, including automation, tracking, and attribution models

Partner with Product and Engineering to bake growth mechanics directly into the platform

Build and lead a small, high-output team as the company scales

Qualification

Growth marketingData-driven strategiesFunnel designConversion optimizationAnalytics platformsHubSpotGoogle AdsMeta AdsLinkedIn AdsAutomation toolsTeam leadershipCollaborationAdaptability