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DISH TV · 4 hours ago

Senior Marketing Lead - Website Testing & Optimization

Englewood, CO

Full-time

Onsite

Mid, Senior Level

$84K/yr - $120K/yr

4+ years exp

EchoStar is reimagining the future of connectivity, encompassing various services including satellite television and mobile plans. The Senior Marketing Lead will spearhead website testing and optimization efforts, collaborating with cross-functional teams to enhance user engagement and drive sales on Sling.com and Dish.com.

AudioSatellite CommunicationTelecommunicationsWireless

No H1B

Responsibilities

Drive innovative website and ecommerce testing projects that support new customer acquisition and sales growth

Develop a testing roadmap and lead creation and manage execution of test plans to improve site KPIs

Create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys

Partner across internal teams and vendor partners to create testing best practices and processes to ensure partners are educated and informed of activities

Utilize site performance data to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives

Effectively manage collaborative work with cross functional partners including marketing, operations, product and IT

Qualification

Adobe TargetAdobe AnalyticsECommerce testingGoogle AnalyticsQuantitative analytical skillsProject managementCommunication skillsCollaboration skills

Required

Minimum of 4-6 years of experience in analytics, testing or eCommerce

Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar reporting and testing platforms

Experience collaborating with and managing testing / optimization projects across cross-functional teams

Understanding of reporting, testing and site UX best practices

Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics

Strong organizational and project management skills to effectively prioritize work

Able to synthesize, prioritize, and drive results

Strong communication skills translating data to insights and recommendations