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Legend Senior Living® · 4 hours ago

Senior Marketing Manager

Wichita, KS

Full-time

Onsite

Senior Level

5+ years exp

Legend Senior Living is a rapidly expanding company focused on transforming the senior living industry. The Senior Marketing Manager will lead marketing strategies across various channels to enhance brand visibility and drive occupancy for a growing portfolio of communities.

Elder CareHealth CareRetirement

Responsibilities

Assist in the development and execution of marketing strategies for a growing portfolio of 70+ communities, creating strong tactical plans across digital, traditional, and community-based channels

Collaborate on SEO, PPC, paid social, geofencing, print, direct mail, events, and outreach programs, ensuring every tactic supports demand generation, occupancy, and revenue goals

Assess performance across all channels using the sales CRM and HubSpot, leveraging data insights to refine strategies and strengthen conversions throughout the funnel

Develop go-to-market plans for new community openings and acquisitions, driving awareness, demand, and lead generation to support occupancy growth

Manage the development of high-quality marketing collateral across Legend’s multi brand system, ensuring a cohesive and differentiated presence in each market, overseeing designers and agency partners

Ensure consistency in voice, message, and visual identity across brand categories

Maintain a library of marketing assets, including photography, testimonials, video, design templates, signage, print materials, and digital content

Support corporate and community-level communications strategies that reinforce Legend’s brand promise and strengthen trust with residents, families, staff, and the broader public

Coordinate local media engagement, press releases, inquiries, and storytelling opportunities that highlight community achievements and resident experiences

Develop messaging frameworks and communication guidelines for internal and external audiences

Proof and refine copy for newsletters, brochures, events, social media, scripts, talking points, and digital assets

Support the event strategy across communities, including educational events, open houses, celebrations, and large-scale programs

Create or refine event promotional assets (invites, social graphics, mailers, signage) and analyze RSVP and attendance performance

Train and coach Residence Directors and Sales Directors on marketing tactics, communication strategies, digital best practices, and community outreach

Partner with agencies to support digital evolution, website optimization, call-tracking improvements, and CRM enhancements

Track community performance and activate data-driven strategies to improve results and strengthen lead quality

Qualification

Integrated marketing experienceAnalytical skillsHubSpot Marketing HubGoogle AnalyticsProject management systemsEmail marketing platformsSEO principlesCopywriting skillsCommunication skillsStorytelling skillsCollaboration skillsOrganizational skills

Required

5+ years of integrated marketing experience (digital + traditional) within a multi-location, service-oriented, or high-growth environment

Strong analytical and data interpretation skills, with the ability to extract insights from CRM systems, Google Analytics, and digital advertising platforms to guide strategy and improve conversions

Technical proficiency across modern marketing tools, including: HubSpot Marketing Hub, Google Analytics / GA4, Google Ads & paid social platforms, CMS/web editing tools (WordPress or similar), Email marketing platforms, Basic understanding of SEO principles, Project management systems (Asana, Monday, or similar)

Strong understanding of digital channels AND comfort with traditional media, including direct mail, print, community outreach, geofencing, events, and sponsorship activations

Excellent communication, copywriting, and storytelling skills, with the ability to adapt tone for diverse audiences (seniors, adult children, referral partners, media)

Data-driven mindset, with proven ability to tie marketing activities to business outcomes such as qualified leads and conversion rates

Exceptional project management and organizational skills, with experience managing multiple stakeholders, agencies, and cross-functional partners

A collaborative, innovative approach grounded in creativity, curiosity, and a passion for mission-driven work that improves the lives of residents and families

Bachelor's Degree in Marketing, Communications, or Business required