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APG Federal Credit Union · 7 hours ago

Product Manager

Edgewood, MD

Full-time

Onsite

Senior Level

$84K/yr - $106K/yr

5+ years exp

APG Federal Credit Union is a community-focused financial institution that has been providing valuable products and services for over 80 years. The Product Manager will oversee the entire product lifecycle, building relationships with internal and external partners to ensure successful product delivery and alignment with corporate goals.

CreditFinanceFinancial Services

Responsibilities

Create and maintain product performance plans, including: product roadmaps, marketing calendars, product guides, portfolio segmentation, pertinent research, and performance reporting

Support lines of business through market and competitor research, including: industry, marketplace, and future trends using both primary and secondary sources

Identify, develop and implement new products and initiatives to meet established strategic goals

Work with project teams on product market segmentation and service experience design

Deliver product performance analytics and reporting to lines of business leaders

Review product lifecycle for experiential improvements including shopping, application, funding, servicing, and final payoffs with a member centered design approach

Collaborates with staff to ensure training on new products/services and awareness of all product changes

Partner with the research team to conduct primary and secondary research on APGFCU’s existing and potential products/services

Track all features of competitors’ products/services and promotions

Develop demographic and psychographic profiles of both users and non-users using MCIF, and market data. Study the buying preference and behavior of members and potential members, as well as sensitivity to feature changes, especially pricing

Collaborate with members, potential members, branch, sales, IT, and management staff to understand the market and to quantify the specific benefits that members expect from the product/service

Keep informed of all significant industry trends, market developments and the competitive landscape

Develop new products/services and manages existing products/services within assigned product lines including pricing, profitability, channel, promotions, branding, product life cycle, segmentation, relationship management and sales support. Continually reviews assigned products and makes recommendations for product enhancements and new products

Understand and apply applicable laws, regulations, and limitations of assigned product lines

Create a competitive matrix outlining the features of our products/services compared to our competitors’

Establish and continually refines competitive pricing/profit models

Evaluate business partner relationships and establishes or discontinues relationships based on business partners’ ability to help APGFCU achieve its goals

Effectively manage multiple projects at once

Demonstrate strong organization of project schedules and manages competing timelines to ensure milestones are completed in a timely fashion

Demonstrate strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment

Serve as Lending Product Development and Performance liaison on selected internal project teams

Qualification

Product developmentCompetitive analysisQuantitative researchSQLMS Office ProfessionalProject managementInterpersonal skillsProblem solvingCreativityCommunication skills

Required

A bachelor's degree in marketing, business or related field. Experience may be used in lieu of education accepted

Five plus years' experience in product development/management preferably in a financial institution with emphasis on quantitative and qualitative research and competitive data analysis

Expertise with MS Office Professional and all member delivery channels required

Proficiency in most, if not all; SQL, Word, Excel, PowerPoint, Access, relationship data warehouses and MCIF

Must know product development and product management processes

Strong analytic and critical thinking skills and an understanding of competitive analysis and benchmarking methodologies

Ability to obtain, analyze and communicate information

Possess strong interpersonal and problem solving skills and creativity

Ability to take a project from conception to roll-out and evaluate the process for future improvement

Ability to work collaboratively to turn raw research data into actionable plans for management's consideration

Exceptional written, oral, and presentation communication abilities and able to work with all levels of the credit union

Preferred

Experience with mortgage and commercial lending products a plus

Benefits

Medical and dental (shared expense)

Vision

401(k)

Life and disability insurance

Flexible spending account

Employee assistance program

Referral program

Educational assistance

Holidays

Annual leave

Sick leave

Company

APG Federal Credit Union

APGFCU’s roots go back to 1938 when a group of local pioneers decided to address the savings and borrowing needs of the military families at the Aberdeen Proving Grounds.

Founded in 1938

Aberdeen, Maryland, USA

201-500 employees