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Capital One · 21 hours ago

Demand Generation Manager, Capital One Software (Remote)

United States

Full-time

Remote

Mid, Senior Level

$133K/yr - $152K/yr

4+ years exp

Capital One is a leading financial services company that has embraced technology and data to innovate. As a Demand Generation Manager for Slingshot, you will lead the strategy and execution of marketing campaigns to drive growth and engagement for the company's B2B software solutions.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Develop and execute a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals, including setting targets for MQLs and Opportunities created

Own the planning, creation, and optimization of integrated marketing campaigns. Align on strategy with PMM and work with Brand, Social, and Communication to bring the campaign to life across channels

Champion a culture of continuous testing and optimization across channels, focusing on improving key metrics like Cost Per Lead (CPL), conversion rates, and Cost per MQL

Measure, analyze, and report on campaign performance, providing actionable insights to the team and leadership. Work with Sales Ops and Marketing Ops to implement required tracking and reporting into processes and tools so that we can tie spend to qualified leads and pipeline

Qualification

Demand generation strategyB2B SaaS marketingProgrammatic campaignsMarketing automation softwareAccount-Based MarketingSEO/SEM principlesAnalytical skillsResilienceProject managementCollaboration

Required

Bachelor's Degree or military experience

At least 4 years of experience in demand generation, growth marketing, or performance marketing for B2B SaaS companies

At least 2 year experience marketing to multiple personas at enterprise organizations, including technical personas, business buyers, and C-suite leveraging both top-down and bottoms-up motions

At least 2 years of hands-on experience managing programmatic and ABM campaigns on platforms such as Google Ads, LinkedIn Ads, Rollworks, Demandbase, or 6sense

At least 2 years hands-on experience using marketing automation software (for example: Marketo, Pardot), CRMs (for example: Hubspot, Salesforce), and CMSs/page builders (some examples include: Instapage, Unbounce, Wordpress, Webflow, etc.) to build and update campaign landing pages and nurture campaigns

Preferred

5+ years of experience in B2B SaaS demand generation, with demonstrated ability in standing up new initiatives and hitting pipeline and revenue targets

Demonstrated ability to work in fast-paced, high-growth environments like scaling startups or new business units within a larger enterprise

A bias toward action and the resilience required to experiment, fail fast, and iterate toward success

2+ years of project management experience, demonstrating an ability to manage complex, integrated campaigns with multiple stakeholders, either in-house or at an agency

Experience managing relationships with performance marketing agencies

Demonstrated ability to understand SEO/SEM principles and hands-on experience with Google Search Console (GSC), Google Tag Manager (GTM), Google Ads and Google Analytics (GA)

Experience with Account-Based Marketing (ABM) strategies and platforms (for example: 6sense, Demandbase) and lead scoring is a plus