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Palta · 4 hours ago

Head of Social

United States

Full-time

Remote

Director/Executive

Palta is a health & well-being technology company focused on transforming ideas into impactful products. The Head of Social will lead the Social Growth function, driving long-term strategies and building a creator ecosystem to enhance brand engagement and growth.

Health CaremHealthPersonal HealthWellness

Responsibilities

Own and drive our long-term social growth strategy from defining the role of each channel to shaping a distinctive, recognisable tone of voice and developing clear content pillars and creative concepts

Build out our creator ecosystem: identify and nurture a network of creators and ambassadors (with a strong focus on TikTok formats), set up repeatable UGC pipelines, and ensure a steady flow of high-quality short-form video content

Craft a coherent brand narrative across all social platforms, producing emotionally engaging stories that build trust, interest, and long-term affinity with our audience

Run fast, continuous content cycles, with a strong emphasis on short-form video: brief and guide SMM and content producers, manage internal and external creative resources, and keep the production engine moving

Constantly experiment with new formats and ideas, analyse performance, and double down on what works, turning insights into repeatable playbooks for growth

Collaborate closely with Product Marketing, Creative, Growth, Brand, and Analytics teams to launch joint projects that amplify brand impact and improve user engagement

Evolve the structure and ways of working of the Social Growth team as we scale, making sure we have the right roles, skills, and processes in place to match our ambitions

Qualification

Social growth strategyCreator ecosystem developmentShort-form video contentSocial-first brand buildingUGC pipelinesLeadership experienceCultural fluencySpeed mindsetConsumer wellness backgroundCross-functional collaboration

Required

Creative vision & cultural fluency: Deep understanding of social platforms, formats, trends, humour, emotions, and storytelling. Ability to shape a social identity that feels alive and culturally relevant

Social-first brand building: Experience developing or scaling social-first or creator-led brands across TikTok, Instagram, YouTube and similar platforms

Creator economy & UGC: Hands-on experience working with creators, ambassadors, or UGC pipelines; understanding of collaboration models and what makes creator content perform

High-velocity content environments: Comfort working in fast content cycles, especially short-form video, with frequent testing and iteration

Consumer / wellness / lifestyle background: Experience in consumer apps, wellness, health & fitness, or lifestyle categories is a strong plus

Leadership & systems thinking: Experience building or optimising content processes, workflows, or small teams; ability to think in scalable systems rather than one-off content

Speed & experimentation mindset: Ability to work through rapid loops, combining creative instinct with performance data

Cross-functional collaboration: Comfort collaborating with Product, Marketing, Growth, Creative, and Analytics teams, with an understanding of how content supports metrics like activation, engagement, retention, and revenue