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Vista Higher Learning · 14 hours ago

Marketing Operations Specialist

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $85K/yr

5+ years exp

Vista Higher Learning is a company passionate about developing culturally authentic language learning products for K-12 schools and universities. They are seeking a Senior Marketing Operations Specialist to drive advanced analytics, optimize marketing processes, and enhance sales enablement through strategic collaboration and data-driven strategies.

EducationPublishing

Responsibilities

Lead the alignment of marketing technology with organizational goals, ensuring systems (e.g., Marketo, Salesforce, and Zoom) are optimized for growth and scalability

Oversee both current and future software and process integrations

Partner with product, sales, and operations teams to ensure full integration of marketing operations best-practices across business functions, driving cohesive campaigns and supporting sales enablement efforts

Design and implement advanced analytics frameworks and dashboards that empower the marketing team to track, measure, and optimize performance effectively

Translate complex data into actionable insights, guiding marketing strategies and decisions to ensure efforts are targeted, effective, and aligned with business objectives

Develop and implement scalable processes to support company growth, with a focus on automation, workflow optimization, AI, and seamless execution of marketing strategies

Oversee data integration across platforms to enable advanced analytics and maximize ROI

Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth

Regularly conduct customer journey mapping exercises to identify process gaps, optimize campaigns, engagements, and reporting

Implement improvements to boost engagement, conversions, and performance

Create effective sales enablement content and training materials to support sales teams with relevant tools and knowledge for customer engagement

Work with key stakeholders during the planning, content creation, and launch phases to create a marketing automation roadmap for success

Monitor, analyze, and report on campaign performance and ROI. Build and manage centralized dashboards for real-time reporting that provide stakeholders with easy access to key performance data

Standardize and simplify campaign design across systems for efficient building and deployment by marketing and cross-functional teams

Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations

Other duties as assigned

Qualification

Marketing OperationsMarketoSalesforceAdvanced AnalyticsCampaign ManagementData IntegrationAI ToolsCRM ProficiencyProject ManagementCommunication SkillsDetail-orientedCross-functional Collaboration

Required

Bachelor's degree

5+ years of marketing experience, with a strong focus on marketing operations and automation, including campaign development, execution, and performance measurement

3+ years of experience in Marketo or similar system (Salesforce Marketing Cloud, Hubspot, Pardot, etc.) creating and managing campaigns, managing integrations, optimizing automation tools, dynamic content, and troubleshooting

Well-developed skills in Salesforce or similar relevant CRM, including delivering reports, maintaining dashboard, managing campaigns and customer data hygiene

Proven and documented experience leveraging native reporting tools in these platforms by creating reports and dashboards that communicate performance to various stakeholder groups

Proven marketing program management skills and capability to build and deploy effective marketing programs that manage the flow of data, various customer journeys, product GTMs, and integrations within platforms

Experience prioritizing and managing cross-functional priorities and resources; analyzing marketing performance, defining KPIs and ROI benchmarks, and delivering data-driven insights to consistently align with broader organizational goals

Strong proficiency with using AI tools for organization, project management, workflow optimization, and insights across a variety of AI tools

Strong proficiency in using standard office software (e.g., Microsoft Office, Google Workspace) and navigating digital tools for communication and productivity

Willingness to travel up to 10% of the time to sales meetings, conferences and customer meetings as required