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Townsquare Ignite · 5 hours ago

Digital Campaign Coordinator

Rockford, IL

Full-time

Onsite

Entry Level

$50K/yr - $60K/yr

1+ years exp

Townsquare Ignite is a growing digital media company that specializes in programmatic advertising and data management solutions. The Digital Campaign Coordinator acts as a technical hub connecting sales and the buying team, supporting client meetings, creating proposals, and ensuring smooth campaign launches and optimizations.

AdvertisingSEM

Responsibilities

Support Client Discovery & Pitch Efforts: Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas that align with campaign goals

Deliver Responsive & Insightful Support: Respond to inquiries within 24 hours, providing data-driven insights and proactive communication to strengthen client and sales team relationships

Develop & Deliver Strategic Proposals: Collaborate with sales teams to define objectives, KPIs, and targeting strategies; conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates; and create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives

Proposal Creation: Develop and format compelling proposals for client opportunities, ensuring alignment with brand voice and sales objectives

Website Updates for Live Events: Manage and update website content to promote upcoming live events, including event schedules, registration links, and promotional assets

Event Signage Design & Production: Coordinate with designers and vendors to create event signage; oversee production timelines and ensure materials are ready for installation before live events

Sales Support: Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps

Marketing Collateral Coordination: Ensure consistency of branding and messaging across digital and physical event materials

Coordinate Campaign Setup & Execution: Gather and organize campaign details (targeting, geo, audience segments, etc.), confirm orders, and collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements

Monitor Performance & Drive Optimization: Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities

Foster Communication & Collaboration: Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables

Qualification

Digital advertising experienceProposal creationDigital ad messagingMarket research toolsInterpersonal skillsCommunication skillsTime managementAttention to detail

Required

Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines

Exceptional Communicator. Experience taking the lead in interdepartmental projects

Experience with digital ad messaging best practices (does not build the ads)

Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar

Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities

1+ years experience in digital advertising

4-year college degree or comparable work experience required