Townsquare Ignite · 17 hours ago
Media Buyer, Legal Specialist
United States
Full-time
Remote
Entry, Mid Level
$65K/yr - $75K/yr
2+ years expTownsquare Ignite is a performance-driven marketing agency specializing in generating high-quality cases for law firms nationwide. They are seeking a Legal Media Buyer to optimize paid media strategies aimed at driving new case volume for clients, focusing on planning, executing, and optimizing paid search and paid social campaigns specifically for the legal industry.
AdvertisingSEM
Responsibilities
Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and signed cases for law firms
Manage and analyze daily performance metrics such as CPL, cost per signed case, conversion rate, and ROI to ensure optimal performance
Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs
Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to legal service areas
Stay on top of legal advertising compliance policies and ensure all ad creatives and campaigns adhere to state bar and platform regulations
Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
Attend client calls as needed to explain campaign performance, optimizations, and strategy direction
Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates
Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one
Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per signed case)
Translate campaign data into actionable insights and present findings to internal stakeholders and clients
Continuously test new ad formats, bidding strategies, and landing page experiences to increase case generation performance
Qualification
Required
Bachelor's degree or equivalent work experience required
2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in legal marketing or other lead-gen verticals strongly preferred
Proven success managing performance-based campaigns focused on lead generation and conversion optimization
Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4)
Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results
Excellent communication and presentation skills; able to simplify data-driven insights for clients
Organized, detail-oriented, and proactive with a strong sense of ownership and accountability
Preferred
Experience in legal marketing or other lead-gen verticals strongly preferred
Benefits
3 weeks of PTO (+ 9 paid holidays)
Medical, Dental, and Vision Insurance
401(k) Retirement Plan
Casual, high-energy work environment
Opportunity for upward mobility
Company provided laptop
Competitive salary + bonus program
Company
Townsquare Ignite
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase