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Integrity · 8 hours ago

Content Director

Decatur, IL

Full-time

Onsite

Lead/Staff

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. The Content Director will be responsible for creating and managing content for three insurance organizations, focusing on both insurance agents and seniors, requiring strong technical writing skills and a good understanding of SEO.

AdvertisingDigital MarketingInsuranceMarketing

Responsibilities

Manage content calendars for all three brands

Research keywords and plan content that drives organic traffic and leads

Track what's working and adjust the strategy accordingly

Write a weekly in-depth blog post for New Horizons (agents)

Oversee bi-weekly blog posts for Sams/Hockaday (consumers)—a freelancer helps with these

Write monthly blog posts for Senior Allies (consumers)

Create educational content, how-to guides, and training resources

Write email newsletters weekly for New Horizons, bi-weekly for Sams/Hockaday, monthly for Senior Allies

Handle announcement emails as needed for New Horizons (new products, carrier updates, webinars, etc.)

Update website content—new product pages, carrier pages, announcements

Create lead magnets like downloadable guides and checklists

Write social media posts and promotional copy

Ghostwrite for company leadership when needed

Optimize everything for SEO whenever possible (more important on the B2C side as there is more competition for the topics we write about there)

Update websites with new content, quarterly incentives, and annual Medicare changes

Make sure all content is SEO-optimized and user-friendly

Respond to blog comments

Create event listings and promotional materials

Write copy for seminar marketing

Promote webinars and training sessions

Maintain HPMS certification to submit materials to CMS

Ensure all content meets Medicare marketing regulations

Stay current on compliance requirements and answer agent questions about compliance

Qualification

SEO knowledgeTechnical writingContent strategyDigital marketingEmpathyOrganizationInsurance knowledgeB2B/B2C writingSelf-motivationDetail-oriented

Required

Degree in English, journalism, or a related field

Online writing experience

Strong technical writing skills

Ability to write for both B2B and B2C audiences

Self-motivated and able to work independently

Detail-oriented and organized

Empathetic and patient when writing for senior audiences

Ability to explain complex topics in a simple way

Basic SEO knowledge

Experience with content planning and strategy

Experience with website and digital management

Experience with compliance in Medicare marketing regulations

Preferred

Background in SEO or digital marketing

Knowledge about the insurance industry

Benefits

Medical/Dental/Vision Insurance

401(k) Retirement Plan

Paid Holidays

PTO

Community Service PTO

FSA/HSA

Life Insurance

Short-Term and Long-Term Disability

Company

Integrity

Integrity is a leader in providing holistic life, health and wealth planning and solutions designed to help Americans prepare for the good days ahead.

Founded in 2006