Capital One · 8 hours ago
Senior Associate, Product Marketing Strategist| Retail Bank
Wilmington, DE
Full-time
Onsite
Mid, Senior Level
$95K/yr - $108K/yr
2+ years expCapital One is seeking a Marketing Senior Associate to join their dynamic Integrated Strategy team. In this role, you will assist with the development of creative and messaging strategies for integrated marketing campaigns, ensuring a cohesive and seamless customer experience while gathering insights to support marketing recommendations.
BankingCredit CardsFinanceFinancial Services
No H1B
Responsibilities
Assist with Creative Strategy: You'll help gather business objectives and consumer insights into clear creative briefs that are shared with our internal creative teams and external agency partners
Support Messaging Strategy: You will help execute clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences
Assist with the Learning Agenda: You'll support a test-and-learn mindset, helping to track key questions, and partnering with analytics teams to gather campaign effectiveness results and insights
Coordinate Campaign Integration: You will work with cross-functional teams—including Brand, Channel Leads, Product Strategy, and others—to help support a cohesive and seamless customer experience
Gather Insights: You'll build knowledge on our customers, the competitive landscape, and market trends, using data and insights to support marketing recommendations and provide updates to the team
Qualification
Required
Bachelor's Degree or military experience
At least 2 years of experience in marketing, brand strategy, or advertising
At least 1 year of experience supporting marketing campaigns
Experience assisting with omni-channel integrated marketing campaigns
Strong communication and presentation skills, with the ability to partner with team members and stakeholders
Demonstrated ability to help translate data and customer insights into marketing updates and recommendations
Experience contributing to insightful creative briefs and supporting the creative development process from concept to execution
A collaborative spirit and experience managing tasks for multiple projects in a fast-paced, agile environment
Preferred
3+ years of marketing experience focusing on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
Benefits
Performance based incentive compensation
Cash bonus(es)
Long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Lo Li
CTO, Managing Vice President Retail Bank
Daniel Arellano
Senior Vice President, Business Cards and Payments
Recent News
Business Wire
2025-12-30
2025-12-29
2025-12-26
Company data provided by crunchbase