Guy Roofing, Inc. ยท 10 hours ago
Marketing Manager
Spartanburg, SC
Full-time
Onsite
Entry, Mid Level
2+ years expGuy Roofing is a leading roofing company with over 50 years of experience, expanding its marketing team to support long-term brand strategy and growth goals. The Marketing Manager will drive brand awareness and generate demand through strategic, multi-channel marketing campaigns while overseeing day-to-day execution and ensuring consistency and creativity in all initiatives.
Real Estate
Responsibilities
Translate highlevel marketing strategy into actionable project plans
Manage daytoday execution of campaigns and deliverables
Maintain shared calendars, timelines, and reporting dashboards
Provide regular updates, recommendations, and performance insights
Uphold and support the Guy Roofing brand identity across all residential and commercial messaging
Assist in developing creative assets: social content, print materials, video content, billboard messaging, landing pages, and email templates
Coordinate with internal teams and vendors to ensure consistent brand voice and visual standards
Help deploy campaigns across digital, social, email, radio, OTT/TV, and billboards
Support media placements by coordinating schedules, trafficking assets, and monitoring results
Work with the Marketing Director to maintain a monthly and annual content calendar
Update website and landing page content for roofing, siding, windows, and gutter campaigns
Support SEO initiatives by optimizing page content, improving onsite structure, and collaborating on keyword strategy
Write and edit content for blogs, landing pages, and educational resources that support organic search growth and customer engagement
Analyze performance metrics and prepare reports for the Marketing Director and leadership team
Support segmentation and email marketing initiatives inside Salesforce Marketing Cloud
Create and organize marketing materials for both residential and commercial sales teams
Assist in tradeshow logistics, lead capture processes, and postevent reporting
Help maintain marketing assets, photography libraries, testimonial content, and brand files
Qualification
Required
25 years of experience in marketing, ideally in home services or construction
Strong organizational and project management skills
Ability to write clear, compelling copy for ads, emails, and social media
Understanding of digital marketing fundamentals (Google Ads, social ads, SEO, analytics)
Comfortable working in a fastpaced environment with shifting priorities
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field
Experience with Salesforce Marketing Cloud
Benefits
Competitive compensation and benefits
Professional growth and mentorship
A collaborative environment where your ideas and initiative matter
Opportunities to work on highimpact, highvisibility marketing projects
A familyfounded culture built on trust, integrity, and craftsmanship
Company
Guy Roofing, Inc.
Guy Roofing is a family owned and operated business with a national footprint serving businesses and homeowners for over 52 years.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Timothy Sparrow
CFO
Company data provided by crunchbase