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Talent Seed · 6 hours ago

Head of Brand Marketing [Dubai based - Fashion & Apparel]

LA Metro Area

Full-time

Onsite

Director/Executive

$150K/yr - $200K/yr

10+ years exp

Talent Seed is seeking a Head of Brand Marketing for a fast-growing global performance and lifestyle apparel brand. This role will define and lead the brand vision, ensuring cultural relevance and emotional connection while scaling the brand across international markets.

Staffing & Recruiting

Responsibilities

Own and evolve global brand positioning with room for local cultural relevance

Build long-term brand equity and ensure a premium, aspirational perception

Define brand voice, identity, and creative standards across markets

Lead integrated brand campaigns that drive awareness, affinity, and loyalty

Set the creative bar and storytelling direction across all brand initiatives

Translate cultural insight and business goals into high-impact creative briefs

Define a social-first, platform-native content strategy

Build content systems that drive engagement, relevance, and organic growth

Use data and insight to refine storytelling and formats continuously

Build a strong brand community that feels like a movement

Lead events, experiences, and cultural activations

Own influencer and partnership strategy across key markets

Own brand marketing budgets and optimize long-term impact

Track brand health, campaign effectiveness, and cultural relevance

Qualification

Brand StrategyCreative DirectionSocial Media FluencyCommunity BuildingBrand MeasurementFashion Industry ExperienceInternational Market ScalingEmotional Connection FocusCultural ActivationsOwnership Mentality