Bensonwood · 7 hours ago
Digital Marketing Specialist - January 2026 Hiring
Walpole, NH
Full-time
Onsite
Entry, Mid Level
$50K/yr - $70K/yr
2+ years expBensonwood Homes is seeking a Digital Marketing Specialist to oversee the company’s digital presence with a focus on website maintenance, performance, and growth. The role involves managing website operations, implementing SEO strategies, and analyzing digital marketing campaigns to enhance lead generation and user experience.
Real Estate
Responsibilities
Manage daily website operations, including updates to content, images, and resources
Ensure the website is accurate, up-to-date, and aligned with brand guidelines
Collaborate with the marketing team to publish new project stories, blog posts, and resources
Monitor site performance, uptime, and loading speeds, coordinating with developers or vendors when needed
Conduct keyword research and implement SEO strategies to improve search rankings
Optimize on-page elements such as metadata, headers, alt text, and internal linking
Track and report on keyword performance, organic traffic, and site visibility
Recommend and implement content improvements to drive inbound traffic
Set up, maintain, and monitor website analytics tools (e.g., Google Analytics, Search Console)
Track user behavior, conversion paths, and campaign performance
Provide monthly reports with insights and recommendations for improvements
Support ROI analysis for digital marketing campaigns
Manage and optimize paid digital campaigns, including Google Ads and social media advertising
Conduct keyword and audience research to improve targeting and ROI
Monitor ad performance and adjust budgets, bids, and creative to meet lead generation goals
Provide campaign reports with actionable insights and recommendations
Collaborate with the marketing team to align ad campaigns with website strategy and business objectives
Evaluate and recommend website enhancements to improve user experience and lead generation
Stay current on digital marketing and web design trends to keep the site competitive
Support integration of marketing technology tools (CRM, email automation, tracking)
Assist in planning and executing website redesigns, new features, or landing pages
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
2–4 years of experience in digital marketing, with emphasis on website and SEO
Proficiency with WordPress, Google Analytics, SEO tools plus familiarity with Salesforce
Strong understanding of digital marketing fundamentals, user experience, and conversion optimization
Analytical mindset with the ability to translate data into actionable recommendations
Excellent organizational skills, attention to detail, and ability to work collaboratively in a small team environment
Benefits
Health Insurance
8 Paid Holidays
Paid Time Off
Voluntary Life Insurance
Voluntary Dental insurance
Voluntary Short-term Disability
401(K)
Profit Sharing
Company
Bensonwood
Bensonwood is a design/build firm producing sustainable, energy-efficient residential and commercial buildings with a strong emphasis on offsite fabrication and minimization of job site construction time.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Government Technology US
2025-09-27
Company data provided by crunchbase