Comcast · 8 hours ago
Specialist, Growth Initiatives IMC
Philadelphia, PA
Full-time
Onsite
Entry, Mid Level
2+ years expComcast is a Fortune 50 leader in media and technology, driving innovation to create the best entertainment and online experiences. The Specialist, Prospect IMC role is part of the Xfinity Marketing Communications team, responsible for supporting the development and execution of advertising campaigns aimed at driving growth in new subscribers.
InternetTelecommunicationsTVVideoWeb Hosting
Responsibilities
Coordinates the development of marketing communication materials including TV and radio advertising, digital display banners, and print advertising
Maintains the company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials
Works with internal resources to determine best targeting practices for various advertising tactics
Oversees marketing library which includes marketing plans, collateral, creatives and promotional materials
Oversees work of outside vendors to assure timely and accurate project completion
Assists in the development and implementation of Integrated Marketing Communications plans and presentations
Partner closely with Media Execution Team to ensure tactical needs are delivered on a timely basis
Monitor budget for campaigns
Coordinates multiple priorities while meeting simultaneous deadlines
Follows through to ensure that deadlines are met and deliverables meet specifications
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned
Qualification
Required
Excellent interpersonal, presentation and written communication skills
Passionate about effective and performance driven marketing
Must be responsive, extremely organized and possess the ability to manage multiple projects simultaneously and prioritize accordingly to meet all deadlines
Must be a strategic thinker and have the ability to link day-to-day tasks with the larger business goals
Excellent problem-solving and decision-making skills
A team player, who can collaborate with multiple stakeholders across a complex organization
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Education Level – Bachelor's Degree or Equivalent
Field of Study – Business, Marketing, Advertising, Marketing Communications
Years Experience – Generally requires 1-3 years related experience
Preferred
Advertising agency experience a plus
Some combination of coursework and experience, or extensive related professional experience
Benefits
Best-in-class Benefits
An array of options, expert guidance and always-on tools
Support you physically, financially and emotionally through the big milestones and in your everyday life
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
2025-12-26
Sports Business Journal
2025-12-25
Company data provided by crunchbase