Mixpanel · 1 hour ago
Performance Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$134K/yr - $164K/yr
5+ years expMixpanel is an event analytics platform that empowers organizations to gain insights from their data without requiring SQL knowledge. The Performance Marketing Manager will oversee the global paid media and nurture strategy, focusing on building a data-driven pipeline generation engine to enhance conversion rates and campaign performance.
AnalyticsMobile AppsSaaSWeb Apps
Responsibilities
Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels
Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies
Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities
Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance
Improve Handraiser → MQL → S1 CVR as a key performance metric
Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization
Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement
Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders
Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment
Qualification
Required
5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution
Experience managing contractors and agencies to deliver against performance goals
Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline
Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.)
Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.)
Data-driven mindset with strong analytical and reporting skills
Ability to thrive in a fast-paced, global environment
Preferred
Experience in hybrid PLG/enterprise GTM models
Familiarity with experimentation frameworks and CRO
Passion for using AI tools to optimize media buying or email personalization
Benefits
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Company
Mixpanel
Mixpanel turns data into decisions with analytics that simplify insights, guide decisions, and measure product and marketing impact.
201-500 employees
H1B Sponsorship
Mixpanel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (10)
2022 (22)
2021 (6)
2020 (12)
Funding
Current Stage
Growth StageTotal Funding
$277.01MKey Investors
Bain Capital Tech OpportunitiesAndreessen Horowitz
2021-11-15Series C· $200M
2014-12-18Series B· $65M
2012-05-10Series A· $10.25M
Leadership Team
Jen Taylor
Chief Executive Officer
Anya Pratskevich
Product Marketing Lead
Recent News
2025-12-03
2025-12-02
Company data provided by crunchbase