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Excelsior Care Group · 4 hours ago

Community Marketer

Massapequa, NY

Full-time

Onsite

Entry, Mid Level

$0/yr - $120K/yr

2+ years exp

Excelsior Care Group is seeking a dynamic and relationship-driven Community Marketer to promote skilled nursing and rehabilitation services throughout the Long Island region. The role involves building relationships with healthcare professionals, engaging with the community, and supporting admissions processes to increase facility visibility and patient referrals.

Health CareManagement ConsultingRehabilitation

Responsibilities

Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals

Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions

Identify new business opportunities and track referral trends within the region

Represent the facility at community events, health fairs, senior centers, and local organizations

Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services

Develop and distribute promotional materials that align with the facility’s branding and compliance standards

Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes

Track, analyze, and report referral data and admission outcomes to guide marketing strategies

Serve as the primary liaison between the facility and external partners

Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs

Monitor competitors and market trends to identify growth opportunities

Qualification

Healthcare marketingRelationship managementBusiness developmentCensus ProCommunication skillsInterpersonal skillsPresentation skills

Required

Minimum 2-3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings

Nursing home experience required

Proficiency in basic communication programs; knowledge of Census Pro is a plus

Excellent communication, interpersonal, and presentation skills

Ability to work independently, prioritize effectively, and meet goals

Valid driver's license and reliable transportation required (regional travel expected)