Senior Manager, Paid Search jobs in United States
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AXS · 2 weeks ago

Senior Manager, Paid Search

AXS is a company that connects fans with the artists and teams they love, selling millions of tickets to various events each year. They are seeking a Senior Manager, Paid Search to manage their annual search budget and drive digital marketing efforts, focusing on maximizing ROI through strategic campaign management.

Media and Entertainment
badNo H1Bnote

Responsibilities

Manage real-time bid strategies to achieve target CPC and ROI across campaigns
Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals
Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates
Test messaging variations and identify new optimization opportunities
Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters
Develop templates and repeatable processes for large-scale campaign deployments
Collaborate with MarTech to implement automation and improve speed to launch
Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health
Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions
Prepare campaign reports highlighting key trends, wins, and areas for improvement
Analyze performance data to drive actionable next steps
Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns
Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives
Identify opportunities for process improvements and automation
Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance

Qualification

Google AdsSearch Ads 360Paid search marketingA/B testingData analysisBudget managementMarTech solutionsCommunication skillsCollaboration skillsAttention to detail

Required

BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields
4- 6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI
Proven track record of quickly diagnosing performance issues and adjusting tactics in real time
Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives
Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization
Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards
Proficiency in tracking key metrics and making data-driven optimization decisions
Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting
Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance
Understanding of media planning principles and core marketing concepts
Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment
Demonstrated expertise in handling thousands of simultaneous campaigns at scale
Advanced proficiency with Google Ads and Search Ads 360
Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker
SQL proficiency a plus
Proven success with A/B test design and optimization
Willingness to experiment with new tactics, test, and refine strategies based on data insights

Benefits

Medical, dental and vision insurance
Paid holidays
Vacation and sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending and health savings account options
Wellness offerings
Opportunities for learning and leveling up through training and education reimbursement
Access to meaningful volunteer opportunities and community engagement programs to make a positive impact beyond the workplace.

Company

AXS

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AXS is a company whose core values reflect a culture that celebrates individual differences and respect of one another.

Funding

Current Stage
Growth Stage
Total Funding
unknown
2019-09-19Acquired

Leadership Team

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Bryan Perez
CEO
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Alex Hazboun
Chief Technology Officer
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Company data provided by crunchbase