Head of Field Marketing, EMEA jobs in United States
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Kinaxis · 5 hours ago

Head of Field Marketing, EMEA

Kinaxis is a global leader in end-to-end supply chain management, committed to fostering career growth and professional development. The Head of Field Marketing EMEA will lead the development and execution of marketing strategies across the EMEA region, focusing on driving business growth and engaging with senior decision makers in target accounts.

AnalyticsAutomotiveEnterprise SoftwareInformation TechnologySoftwareSupply Chain Management
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Growth Opportunities

Responsibilities

Drive all field marketing activity in EMEA, ensuring strong alignment with sales, customers, and partners
Own and oversee EMEA field marketing strategy, ensuring regional alignment with sales objectives and global marketing priorities
Adapt and localize Kinaxis’ global programs to reflect market-specific buyer behaviors, cultural nuances, and competitive landscapes
Act as the senior field marketing lead in EMEA, representing the region’s needs within the global marketing organization
Build, scale, and manage field marketing resources across EMEA, including recruitment, mentorship, performance management, and career development, while fostering collaboration across markets
Develop and deliver integrated, multi-channel marketing programs (events, digital, webinars, campaigns, account-based marketing) to generate demand and accelerate sales pipeline
Design and execute engagement strategies specifically aimed at senior decision makers (Director, VP, and C-level executives) at target accounts, ensuring messaging and formats resonate with enterprise leadership
Lead flagship EMEA marketing programs (executive roundtables, industry conferences, roadshows) while overseeing event and campaign execution across the region
Plan and execute joint marketing programs with strategic partners in EMEA, including co-hosted events, campaigns, and account-based programs to expand reach and drive shared pipeline
Work closely with sales leadership, business development, and alliances to build account- and partner-focused strategies that support revenue goals
Collaborate with global marketing on messaging, content, and campaign execution while tailoring materials to resonate in EMEA markets
Partner with the global alliances and partner marketing teams to ensure alignment of regional partner GTM programs with Kinaxis’ strategic objectives
Develop relationships with key thought leaders, analysts, and industry communities in EMEA to strengthen Kinaxis’ presence and influence
Support PR, analyst relations, and social media activities in EMEA to elevate Kinaxis’ voice in the region
Track, analyze, and report on program effectiveness, pipeline contribution, and ROI for EMEA
Use data-driven insights to refine strategies and continuously improve program impact

Qualification

B2B field marketingEnterprise software/SaaSLead generationIntegrated demand generationData-driven mindsetSalesforceEloquaHighspotPowerBIWrikeProject managementInfluencing skillsLeadership skillsInterpersonal skillsCollaboration

Required

Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
10+ years of progressive B2B field marketing experience, including 5+ years of leadership of regional/EMEA-focused programs
Strong experience in enterprise software/SaaS and familiarity with supply chain, procurement, or AI solutions preferred
Proven track record of generating leads, building pipeline, and engaging senior decision makers (Director, VP, and C-level executives) at enterprise target accounts
Demonstrated success in developing and executing integrated demand generation programs that directly impact revenue
Experience working with strategic partners and executing joint go-to-market initiatives
Familiarity with key industry thought leaders, associations, and communities in EMEA to drive influence and extend Kinaxis' reach
Excellent interpersonal and leadership skills, with proven ability to influence, collaborate, and build trust across global and regional teams
Proven ability to build, scale, and manage high-performing teams across diverse markets
Strong project management skills with ability to balance multiple priorities in a fast-paced environment
Proficiency with Salesforce, Eloqua, Highspot, PowerBI, Wrike, and related marketing/sales technologies
Data-driven mindset with experience analyzing performance metrics to guide strategy and execution

Preferred

Strong experience in enterprise software/SaaS and familiarity with supply chain, procurement, or AI solutions preferred

Benefits

Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
Flexible work options
Physical and mental well-being programs
Regularly scheduled virtual fitness classes
Mentorship programs and training and career development
Recognition programs and referral rewards
Hackathons

Company

Kinaxis is a leading provider of cloud-based subscription software.

Funding

Current Stage
Public Company
Total Funding
$78.8M
Key Investors
HarbourVest Partners
2014-11-25Post Ipo Secondary· $45.8M
2014-06-10IPO
2000-05-25Series Unknown· $33M

Leadership Team

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Anthony Gallo
Vice President of Product Management, Platform Innovation
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Gelu Ticala
Vice President Product Development
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Company data provided by crunchbase